B-to-C Events
What You Missed at EMS 2017: Day Three
There would be no slowing down on the final day of the Experiential Marketing Summit (May 3-5) as another packed day kicked off at McCormick Place in Chicago. With 25 sessions including two master classes on the agenda, the spread of breakfast treats and fruit outside the general session ballroom helped fuel the morning. The...
Stunts: Xfinity Takes ‘Fast and Furious’ Fans on a Thrill Ride
To take advantage of the active fan base surrounding “The Fast and the Furious,” and leverage the synergy between the speed-centric movie franchise and the new Xfinity Gig internet service, Comcast companies Xfinity and Universal Pictures teamed up on a “drive-out” cinema stunt. Two unsuspecting fans thought they had won a contest to view the...
What You Missed at EMS 2017: Day Two
The second day at the Experiential Marketing Summit (May 3-5) at McCormick Place in Chicago kicked off bright and early at 6:30 a.m. with a morning Wake Up 5K, offered all three mornings at the show. Networking and fitness? Why not? For those who partied late into the evening at the Ex Awards, there was...
Full Coverage: The 2017 Ex Awards
The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2017 Ex Awards across all 26 categories spanning every type of brand experience. The winners were announced by the founders of Event Marketer at a gala (the event industry’s “Golden Globes”) on May 3 at the Experiential Marketing Summit at Chicago’s...