B-to-C Events

Hundreds of marketers from across the country touched down in Sin City Monday morning to kick off the industry’s premier marketing technology conference at the Paris Las Vegas. In true EventTech fashion, the day launched with an off-site excursion where things really “flew off the handle.” That’s right, a small group of adventurous attendees started […]

It’s not always easy to engage consumers in financial services, but Prudential helped spark conversations surrounding saving early, investing early and participating in workplace benefits with a life stages-themed escape room, as part of the Fast Company Innovation Festival, Oct. 22-26 in New York City. The Prudential Escape Room, a 1,056-square-foot multi-room activation, took place […]

Pop-ups offer marketers a platform to take a brand out of its usual context and into a temporary, physical space that creates a “limited-time only” experience. Not just destinations for engagement, brands more and more are using pop-ups to release special collections, merchandise and to create customized experiences. Step inside six shoppable pop-ups that made […]

The impact of data on the event industry—and the impact of the event industry on data—has become a white-hot topic.

Country Time Lemonade noticed a pain point among its consumers over the summer: Kids across the country were getting busted for setting up lemonade stands. Yup, you read that right. The time-honored tradition, often one of the first ways children learn about entrepreneurship and business, actually violates local laws in some municipalities that require a […]