B-to-C Events
-
B-to-C EventsFive Ways to Elevate Events With Augmented Reality
Consumers may still be holding artificial intelligence at arm’s length, but when it comes to augmented reality, they’re finally welcoming the technology with open arms.
-
B-to-C EventsVenue Inspiration: Inside Five Unique Activation Settings
Many of the industry’s events take place within a handful of venue settings—places like convention centers, sports arenas and pop-up stores.
-
B-to-C EventsQ&A: Amazon Fire TV Talks Comic-Con, Content and Humanizing its Brand
Entertainment enthusiasts abound at Comic-Con, a fact not lost on Amazon Fire TV, which brought its Fast Forward to the Future activation to the San Diego event to drive hands-on trial and purchase intent for its Fire TV Cube, Fire TV Stick and Fire TV Edition devices. Taking up a vast footprint on 7th Ave., […]
-
B-to-C EventsNostalgia Marketing: Nesquik Marks its Experiential Debut With an Insta-Worthy Pop-up
If you enjoyed drinking chocolate milk as a youngster, there’s a good chance you were consuming a Nesquik product. The 70-year-old brand is renowned for its kid-friendly chocolate powder. But over the years, Nesquik has evolved its range of offerings to stay relevant and cultivate new generations of loyal customers. So to highlight its expanded […]
-
B-to-C EventsGuerrilla Marketing: Sixt Rent-a-Car Stages a Takeover of Manhattan’s Sixth Avenue
To build awareness of its brand and draw attention to its first New York City-based location, German company Sixt Rent-a-Car, known for its cheeky advertising style in Europe, staged a guerilla marketing stunt in the Big Apple July 24 on Sixth Avenue. The brand playfully rebranded the high-traffic route “Sixt” Avenue for a day with […]