B-to-C Events
Three Tips on Fan Engagement from the U.S. Olympic Committee
With over a century of experience working with top American athletes, the United States Olympic Committee knows a thing or two about how to engage fans. Earlier this year the Committee wrapped its 14-month Road to Rio tour to the tune of 1.5 billion impressions, engaging with half a million people along the way. To...
EventTech 2016: What You Missed on Day Two
Attendees looking to ease their minds and bodies into EventTech on the second day of the show kicked off their day at 6:30 with either a 5K run to see some Vegas sites, or sun salutations with morning yoga. At 7:30, a chance to fuel up with breakfast burritos and casual conversation before the 8:30...
Penfolds House: An Experience Rich With Luxury
The corks popped, the wine flowed and the crystals sparkled at Penfolds House 2016, a luxury experience held at the Academy Mansion in New York City on Oct. 20.
Winners: The 2016 Experience Design & Technology Awards
The editors of Event Marketer magazine announced the winners of the 2016 Experience Design & Technology Awards, the world’s largest and only recognition program honoring the brands and partners creating the best designed experiences and the most effectively “wired” engagements. Top honors were awarded at a Gala event at the sixth annual EventTech conference at the...