B-to-C Events

Day two of EMS in San Francisco began with the 5K run at 6:30 a.m. for the early risers who like to combine networking with fitness. If you partied too much at the Ex Awards the night before, you had until 9 a.m. to gear up for the first general session at the Warfield Theatre. […]

They’re bold risk-takers and they are driving the industry forward. Event Marketer unveiled the industry’s first 35 Under 35, a coveted collective of the most provocative minds in experiential marketing under the age of 35. Open exclusively to brand-side marketers, the entire industry nominated the best young minds in experiential early this spring—and the first inductees […]

Aaaaaand we’re off! The 2018 Experiential Marketing Summit (May 14-16) kicked off Monday in San Francisco. And whether you’re a first timer or an EMS pro, there’s plenty new to experience this year. For the first time in its history, EMS sessions, events and workshops took place across not one, but two venues—the Marriott Marquis […]

The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2018 Ex Awards across all 24 categories, spanning every type of brand experience. Winners were announced live during a dinner gala often referred to as the event industry’s own “Golden Globes,” held on the first evening of the Experiential Marketing Summit, May 14, at […]

Soccer aficionados are some of the most passionate fans on the globe. But despite the undying loyalty they hold for their teams, very few of them get to experience the sights and sounds of the actual stadiums. That’s where Uber saw an opportunity to deliver fans and people closer to their passions. As the official […]