B-to-C Events

Coachella isn’t really Coachella without the host of swanky, off-site pool parties and late-night soirees that take over the desert each year, and the sixth annual Bootsy Bellows Pool Party presented by McDonald’s and PacSun was once again one of the hottest tickets in town. Celebrities and influencers who let their hair down at the […]

You know how we do it at EMS… we finish strong. Day three of EMS at the Marriott Marquis in San Francisco was jam-packed as ever with experiential insights, including fireside chats from Dell and EA Sports, two master classes, speed briefings and 28 total sessions, all wrapped with a closing general session on industry […]

Day two of EMS in San Francisco began with the 5K run at 6:30 a.m. for the early risers who like to combine networking with fitness. If you partied too much at the Ex Awards the night before, you had until 9 a.m. to gear up for the first general session at the Warfield Theatre. […]

They’re bold risk-takers and they are driving the industry forward. Event Marketer unveiled the industry’s first 35 Under 35, a coveted collective of the most provocative minds in experiential marketing under the age of 35. Open exclusively to brand-side marketers, the entire industry nominated the best young minds in experiential early this spring—and the first inductees […]

Aaaaaand we’re off! The 2018 Experiential Marketing Summit (May 14-16) kicked off Monday in San Francisco. And whether you’re a first timer or an EMS pro, there’s plenty new to experience this year. For the first time in its history, EMS sessions, events and workshops took place across not one, but two venues—the Marriott Marquis […]