B-to-C Events
Honda Civic Tour This Year Features OneRepublic, Local Culinary High Notes
The Honda Civic Tour, the automaker’s annual concert event series now in its 16th year, in July hit the road once again, this time with headliner OneRepublic along with a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the band. But this tour, based on insights from the band and its lead...
Wholly Guacamole’s Summer Sampling Tour Dips into a Fresh Target Audience
MegaMex Foods’ Wholly Guacamole brand this summer hit the road on a sampling tour designed to highlight the versatility of its product and serve up brand engagements to entice a slightly older demographic. The tour, which kicked off in Chicago at Navy Pier on June 14 and wrapped in Seattle at Seattle Center on Aug....
Event Marketers Embrace the Total Solar Eclipse: Autos, Mattresses, Bananas and More
Many people won’t know exactly what to expect on Monday, Aug. 21, when the total solar eclipse makes its way across the U.S. We’ve been told that birds will stop chirping, the temperature will go down, the land will darken. Shards of sunlight, the ones we’re not supposed to look at with our naked eye,...
Engaged: How Three Brands are Disrupting the $50 Billion Wedding Industry
Ahhh… wedding season. The beautiful bouquets. The heartfelt vows. The unsolicited advice from overbearing mothers. Getting hitched these days involves a lot of moving parts—and event marketers are taking note. While couples are busy planning their big day, savvy brands are sneaking their way into one of life’s greatest milestones. Following are three brands doing...