B-to-C Events
Here are Five of the Most Recent TV Show Pop-Up Experiences
You can’t go a month without hearing about the opening of another TV show pop-up food and beverage experience. Brands, event professionals and other partners are breathing new life into TV classics by harnessing the power of super fans, nostalgia marketing and foodie and coffee culture. For a taste of the TV show pop-up tactic,...
CES 2017: Brands Battle for Mindshare at the World’s Largest Trade Show
Whoa. It’s the word the Consumer Technology Association (CTA) frequently uses to describe CES. For the last 50 years, the show has propelled the evolution of technology by fostering innovation and collaboration among some of the tech industry’s brightest minds.
How Jack Daniel’s Motel No. 7 Achieved Record Social Sharing
Jack Daniel’s, the world’s best-selling whiskey brand, launched Motel No. 7, a pop-up experience that on its opening night in Brooklyn became the top trending hashtag in New York City.
Citi Unlocks an Intimate Concert Series for Cardmembers
How the Citi Sound Vault delivered exclusive music experiences during Grammy Week Citi, during Grammy Week in L.A., launched Citi Sound Vault, a live music concert series that gives Citi cardmembers exclusive access to performances by major artists in intimate venues, as well as meet and greets and backstage access. The first Sound Vault...