B-to-C Events
Canadian Tire Unites Olympians and Fans with the Red Door to Rio
Canadian Tire’s Red Door to Rio activation connected Olympic athletes and their supporters back home through an innovative live-streaming experience that transformed a freestanding doorway into a platform for real-time engagement. The program was comprised of one red door setup in Canada’s Olympic House in Brazil, and one that traveled to six locations around Canada....
Fab 50 2016: Inside Six Inspiring Installations
In an effort to make your exhibit partner selection process less painful and more informed, we recently served up our fourth Fab 50, the only editorial listing of top exhibit builders in North America. This year’s coverage not only included quick information bites about each company, its culture and capabilities, but also took a more in-depth...
Women in Events: Nine Tips for a Successful Career
No question about it, event marketing is one of those specialties that is demanding and exhausting. Kind of like brain surgery, minus the scalpel. The hours are long. The effort, gargantuan. But it is also one of the most creative and rewarding career paths a marketer can take. It may be filled with twists and...
The 2016 Fab 50: Introducing the Industry’s Top Builders
The top fabricators serving the event and trade show industry They call it a “good problem” to have—when an industry is on such an upswing that there are more partners to choose from than ever before. But for your trade show team, and probably your procurement department that sources your trade show RFPs, that “good”...