B-to-C Events
As a TikTok Ban Looms, A Look at Five Brands That Found Success with the Social Media App
TikTok is set to go dark in the U.S. on Jan. 19, as the Supreme Court upheld the law that would ban the app. Before it goes away, explore the brands that did TikTok right.
Hosting a Skincare Activation? Steal These Eight Tactics
Skincare is big business. Gen Alpha, in particular, is driving massive growth for the thriving $186 billion global skincare industry, with girls as young as eight showing interest in crafting multistep regimens and taking cues from TikTok “skinfluencers” to achieve what they view as self-care. Gen Z isn’t far behind. According to a YouGov report,...
The Brief: B.S. Blockers and ‘Unfair Canada’ Pop-ups
This week’s hot takes on hot topics in experiential marketing cover B.S. Blockers, “Unfair Canada” pop-ups and an aerial anniversary tour.
How Verizon’s First Super Bowl FanFest is Going Beyond NOLA
As the Official 5G Network of the NFL, Verizon has partnered with the league to power new experiences and connect football fans with the action this season, but the brand is ramping up the hype around Super Bowl LIX,