B-to-C Events
How to Create a Micro-experience: Four Tips from Nespresso
When Nespresso transformed an elevator at New York’s One World Trade Center into the stylish, two-person Vertuo Pop Café last month, the footprint may have been small, but the feat was not.
Women in Events Special Report: The Big Career Conversation
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research 10 years in the making.
Anatomy of a Sleepover: Four Takeaways from CBS’s Overnight ‘Tracker’ Events
CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. To hype season two of the series, CBS invited a group of influencers, as well as press and a few lucky fans, to “live like Colter...
The Brief: Cosmic Luggage and $0 Days
This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators.