B-to-C Events
Propel Water’s Co:Labs Fitness Events Hydrate a New Formula
Propel is promoting the reformulation of its flavored water product (now with more electrolytes) with fitness events offering its workout enthusiast target the opportunity to take part in some of the hottest exercise trends today. Called Propel Co:Labs, the pop-up studio program activated in Los Angeles April 29-30, and will open in New York City...
Toyota Hosts Adventure Influencers at Hotel Tacoma
More than 80 dirt-sport athletes, outdoor adventurers and social media influencers headed to the desert hills of Hualapai, AZ, for Hotel Tacoma, a three-day experience that gave a whole new meaning to the term “hotel."
Lush Highlights its Handmade Cosmetics at ‘Lush in the Park’
Cosmetics retailer Lush offered Chicagoans some “good, clean fun” May 4-6 with a quirky pop-up experience that highlighted the brand’s commitment to producing fresh, handmade products. Set in Millennium Park just outside Chicago’s famous Cloud Gate sculpture (“the bean”), the brand brought its Lush in the Park experience to more than 3,000 consumers, ultimately dishing...
Student Inspires U by Kotex Period Shop Pop-Up
Any woman with a monthly cycle knows that it involves much more than feminine care products. There are aches and pains, mood swings and generally unpleasant moments requiring an array of products often purchased in equally unpleasant environments. This was the thinking behind a New York City college student’s Tumblr post that caught the attention...