B-to-C Events
Boohoo.com Connects Offline with Festival-Inspired Pop-Up
Boohoo.com, one of the largest online fashion sites in the U.K., for two weeks in April brought its digital shopping experience to life in a music festival-inspired pop-up store in the trendy Westwood area of Los Angeles. The interactive shop, located next to the UCLA campus and within close range of its target female college...
Best of EMS 2016: Day One
Virtual Reality, Event Blueprints and Experiential Marketing Ahhhhh, Denver. This year’s Experiential Marketing Summit host city might have a lot going for it on the outside (c’mon—the mountains, the spring skiing, the cannabis), but inside the Colorado Convention Center, there was plenty to see and do, too. EMS roared to life with three afternoon workshops offering, among...
Three Tactics AMC Used to Promote ‘Preacher’ at SXSW
AMC kicked off the consumer marketing campaign for its new series “Preacher” at SXSW with an installation depicting the upside-down world the characters inhabit. Based on a cult comic book franchise, the series is a dark comedic drama that follows West Texas preacher Jesse Custer who has unusual powers. Located on the corner of Red...
Winners List: 2016 Ex Awards
The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2016 Ex Awards across all 23 categories spanning every type of brand experience. The winners were announced by founders of Event Marketer at a gala (the event industry’s “Golden Globes”) at the Experiential Marketing Summit at the Colorado Convention Center in...