B-to-C Events
Namecheap’s Low-Budget ‘Where’s Waldo’ Stunt Goes Viral
Where’s Waldo? From March 11-15 you could find him wandering through the South by Southwest Interactive festival (SXSWi), attracting the attention of thousands of consumers as he sported the signature red and white-striped shirt and hat from the classic children’s books of the same name. “Waldo” in this case was Wesley Faulkner, social media manager...
Experiential In… New York City
Traveling on business? Have a half-day to yourself? In this brand new series, we’ll mine America’s best-known cities for lesser-known sites of inspiration...
Nine Ways to Drive a Mobile Tour Strategy
From rolling toasters to khaki-clad buses, recent mobile tours have been boosting brand engagement at the intersection of creativity and innovation. Brands are pulling out all the stops, showcasing new products and services, changing public perceptions and reaching new audiences by taking their strategies to the streets. Here, a roundup of eight mobile tours that...
Toyota’s Scalable Billboard Takes RAV4 Campaign to New Heights
Toyota’s RAV4 Hybrid vehicle has done well with city dwellers, so to reinforce that relationship while simultaneously making a statement during the New York International Auto Show, Toyota asked consumers to look up. Way up. From March 22-24, the brand transformed two billboards at 47th street and 7th avenue in Times Square into a custom...