B-to-C Events
Inside Microsoft’s Retail Experience at CES 2016
The Microsoft Retail Experience Center at CES 2016 took attendees on a journey through today’s complex retail landscape, one in which the physical and digital are converging, omnichannel is king and consumers are in the driver’s seat. Loaded with information on products, ratings and reviews, these denizens of the digital age often bypass the brick-and-mortar...
Photo Tour: The ‘Hunger Games’ Exhibition
The Hunger Games: The Exhibition experience attracted droves of fans to Discovery Times Square to view a vibrant re-creation of the first three films that includes more than 1,000 props, 46 costumes, recreated sets and a variety of interactives. To find out what all the hype was about, EM volunteered as marketing tribute to check...
‘Hunger Games’ Exhibition Catches Fire
As fans of “The Hunger Games” across the world ramped up for the Nov. 20 release of the fourth and final film in the series, “Mockingjay Part 2,” another piece of the franchise was catching fire in New York City. Located in Discovery Times Square, The Hunger Games: The Exhibition experience has been attracting droves...
Special Report: How Oracle is Transforming OpenWorld
The thought of somebody like me attending Oracle OpenWorld this past October at first seemed like a stretch. Oracle? Isn’t that some sort of prophesy? And “java,” the programming language, to me typically evokes the smell of strong, sweet black coffee. After all, I’m a business writer, not a developer. I use words, not code....