B-to-C Events
How Lowe’s Built a ‘Village’ with Half the Booth Space at CES
Lowe’s Home Improvement store returned to CES 2016 in Las Vegas to showcase its Iris smart home solutions with an evolved concept: a village. The retailer last year erected a life-like suburban home, yet despite having half the booth space and half the budget to work with this year, the brand activated a larger marketing...
Moto Shop Immerses Patrons in Customization
To bring the stylish and customizable elements of its devices to life and to pilot a new retail strategy, Motorola opened Moto Shop, a pop-up store in downtown Chicago. The Moto Shop, with its customization theme that maps back to the brand’s MotoMaker.com website, opened Nov. 4 and is set to run through April 1....
Intel’s Keynote Comes to Life in its CES 2016 Booth
Intel’s booth, and its futuristic trees, may have been one of the showstoppers at the Consumer Electronics Show last year, but that didn’t stop the technology company from going back to the drawing board to bring something entirely new to show goers at this year’s show, Jan. 6-9 at the Las Vegas Convention Center. The...
#TBT: Inside The Top Five Holiday Pop-Ups of 2015
The holiday season is a marketing gold mine for many brands and this past year was no exception, with a number of pop-up shops emerging just in time to entice even the busiest New Yorker to stop—and shop. From fashion to tech brands, here are five of the Big Apple’s best holiday pop-ups. 1. Target...