B-to-C Events
Pancake Selfie Tour Helps Holiday Inn Express Go Viral
Holiday Inn Express on Sept. 2 launched the Pancake Selfie Express, a 4,000-mile, nine-city tour that combines free, freshly baked pancakes and selfies to boost awareness on-site and on social media of its free breakfast offerings—specifically, its one-touch pancake machine. The effort ties back to the hotelier’s humorous “Stay Smart” ad campaign, which touts how...
Bonnaroo Photo Tour: Take a Spin Around the Farm
Marking its 14th year June 11-14 at Great Stage Park, an ever-growing 700-acre farm in Manchester, TN, the Bonnaroo tradition of happy, open, hot (scorching hot), humid, dirty, funny, tasty, community-building, eye-opening and, most importantly, ear-opening experiences is still going strong. Founded and produced by New York City-based Superfly, the festival attracts a solid roster...
American Express Transforms Tennis with Interactive Water Projection
To celebrate the start of this year’s US Open tennis tournament (Aug. 31 to Sept. 13), American Express on Aug. 26 served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. Officially dubbed the American Express Rally on the River, the VIP and cardmembers-only event featured appearances by tennis pros Maria...
Nine Strategies For Mastering Celebrity Chef Partnerships
Event marketers are constantly conjuring up creative ways to connect with consumers, but at the heart of many successful engagements is one simple element: food. From condiments to cocktails, brands of every variety have been leveraging celebrity chef partnerships, or partnerships with local prominent chefs in many instances, to elevate events—after all, the quickest way...