B-to-C Events
Behind the Scenes at the Travelers Championship
OK, I’ll admit it. When I signed on earlier this summer to volunteer at the Travelers Championship in Cromwell, CT, I didn’t quite know what I was in for. Anyone ages 16 and older can take part in more than 20 volunteer opportunities, and the golf tournament relies on more than 4,000 volunteers who serve...
Inside the Friskies Create & Taste Kitchen
Friskies leveraged a little friendly feline competition between social media “celebri-cats” Grumpy Cat and Nala Cat to promote its varied cat food products on Aug. 20 in New York City. The Friskies Create & Taste Kitchen, located in a tricked-out “industrial cool” space at 1701 Broadway, offered fans meet-and-greets and games, and raised awareness and donations for...
Celebri-cats Help Friskies Drive Product Trial
Friskies leveraged a little friendly feline competition between social media “celebri-cats” Grumpy Cat and Nala Cat to promote its varied cat food products on Aug. 20 in New York City. The Friskies Create & Taste Kitchen, located in a tricked-out “industrial cool” space at 1701 Broadway, offered fans meet-and-greets and games, and raised awareness and...
Southern Breeze Shares the Sweetness with a Mobile Tour
Southern Breeze Sweet Tea this summer set out to win the hearts of traditional sweet tea markets in the Mid-Atlantic and Southeastern U.S. with its Sweet Ride truck tour. Throughout the campaign, which ran from May 26 to July 3, the brand made stops at local grocery stores while en route to larger more traditional...