B-to-C Events
Art of Patron Event Offers Multisensory Experiences
Patron Tequila on May 20 brought its brand to life at L.A. River Studios in Los Angeles where more than 500 influencers raised a glass to the brand’s Art of Patron platform. The recently launched campaign, which will offer multisensory activations in three other cities this year, pays homage to artisanal craftsmanship in all its...
Q&A: My Black is Beautiful at Essence Festival
Event Marketer was in New Orleans where the weather was hot but the sponsor activations were totally cool at Essence Festival, a celebration of African-American culture that took place July 2-5. The Essence magazine extravaganza drew 500,000 men and women to the Big Easy for fun and frolic, music and dancing, but there was a...
The Promises and Pitfalls of Using Drones at Events
Drones. Unmanned aerial vehicles. Remotely piloted aircrafts. Whatever you want to call them, they are on the verge of becoming heavyweight marketing tools. With potential for live streaming events to digital audiences, capturing unique content and delivering exclusive viewpoints, drones are all the rage in concept. But what is an event marketer to do when...
Delta Sets Record With Mass Shower at Warrior Dash
Delta Faucet on June 27 set the Guinness World Record for most people showering simultaneously in a single venue at the Warrior Dash 5K mud run race in Crawfordsville, IN. The event, which highlighted Delta’s five-race partnership with Warrior Dash, broke the existing record of 300 by 31 people. In total, 331 people showered all...