B-to-C Events
Mountain High Yoghurt Takes Sampling Events To New Heights
Mountain High Yoghurt is taking sampling up a notch with an eight-week tour throughout California that incorporates content creation, social amplification and engagement in a consumer-centric experience. The tour, which is visiting fairs, festivals, house and garden shows and making retail stops, is housed in a food truck with an awning that shades a family-friendly...
American Express Takes a Mental Approach in Golf
Ever mindful that to engage with fans, you have to offer them something that they really need or want, American Express switched up its U.S. Open golf sponsorship activation, which took place June 18-21 at Chamber Bay Golf Course in University Place, WA, to emphasize the mental aspects of the sport. “We know through our...
Whatever, USA on Catalina Island
The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s experience featured a few new tricks, a few new tweaks and metrics that well exceeded last year’s inaugural effort. Check out the full story here, and take a tour below.
Inside Bud Light’s Second Whatever, USA Takeover
The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s experience featured a few new tricks, a few new tweaks and metrics that well exceeded last year’s inaugural effort. A year ago Bud Light announced it would turn Colorado’s Crested Butte into the fictitious Whatever, USA for a weekend in...