B-to-C Events
New York Magazine Pages Come To Life Via Vulture Festival
New York magazine held the second iteration of its Vulture Festival May 30-31 at New York City’s Milk Studios. Vulture Festival began last year as a way to bring the magazine’s culture and entertainment website, vulture.com, to life. The festival is the latest in the magazine’s portfolio of events, which includes New York Taste, New...
How Strategic Stunt Marketing ‘Drops’ Can Be Silent But Strong
File this under the “subtle, but not so subtle” stunt marketing category. To promote the release of the latest Jurassic Park movie, “Jurassic World,” Universal Pictures UK on June 5 dropped a dinosaur transport container in the middle of London Waterloo station. Labeled with the fictional InGen Technologies branding, the shipping container offered the warning:...
Las Vegas: Sports Illustrated Aligns With Two Marquee Events
Activations in Las Vegas surrounding two marquee events—the Mayweather/Pacquiao fight and the NFL draft—brought together athletes, editors and Sports Illustrated swimsuit models as part of a cross-channel marketing strategy by the magazine that extends beyond selling pages and banners and into live media. The events were handled in-house by Sports Illustrated Experience (#SIExperience), the magazine’s...
Full Story: Brands Battle at X Games Austin
The ‘X’ in X Games stands for Extreme—and the name is no exaggeration. The fans are as diehard as they come, the courses are state of the art and the event showcases some of the most jaw-dropping athletic stunts known to mankind. And over two scorching days at Austin’s Circuit of the Americas Grand Prix...