B-to-C Events
Inside Bud Light’s Partnership With Tinder: Q&A
In an effort to reach even more millennials with its #UpForWhatever campaign, Bud Light earlier this month launched a partnership with Tinder, the social dating app. As part of the alliance, the beer brand custom created the app’s first native video profile card, which gives users of legal drinking age the chance to win a...
Best Places to Work in Events: Built For Fun
From in-house arcades to beach parties and prize wheels, event companies strive to make work more than just a four-letter word Not every office provides employees with a bowling alley, massage rooms, three gourmet meals a day and designated nap areas. (In fact, only Google’s California headquarters does.) But plenty of employers in the event...
Kenmore Helps Clean Up At Dirty Girl Mud Run
The Dirty Girl Mud Run is just that—dirty. So, for a second year in a row, Kenmore is, quite appropriately, stepping in to help runners clean up with an interactive laundry center at 15 regional race sites. Kenmore is the official household appliance sponsor of the series, an original women-only national 5K muddy, obstacle race...
Morris The Cat Gets Rebooted At SXSW
Move over, Grumpy Cat. The world’s “original celebrity cat,” 9Lives cat food brand’s Morris the Cat, was recently rebooted at the South by Southwest music, film and interactive festival this March, where he served as a feline tech correspondent. For the beloved orange tabby, who starred in more than 50 TV commercials in the ’70s and...