B-to-C Events
Inside SXSW’s New iBeacon Strategy. Hint: They Were Everywhere
South by Southwest, and its conference and festivals spanning music, film and interactivity, is known for pushing boundaries and introducing trends. Especially when it comes to technology. At this year’s SXSW technology was, in a sense, omnipresent as organizers conducted what they called the largest deployment of iBeacons yet at an event. More than 1,000...
NatGeo’s SXSW Experience Offers Wilderness Challenges
“Life Below Zero” is a top-performing National Geographic Channel series chronicling the challenges of life in the remote Alaskan wilderness. Ahead of the April 9 season premiere, the brand set up a SXSW experience March 14-16 in Austin that immersed hip techies and influencers in the harsh lifestyle of the show’s stars. Dubbed “Escape The...
NatGeo’s ‘Escape The Cold’ Activation at SXSW
What is it like living day-to-day in the remote Alaskan wilderness? Those at South by Southwest in Austin March 14-16 got a little taste of it thanks to National Geographic Channel, which promoted the season premiere of hits series “Life Below Zero” with a chilly activation. Groups of six participants at a time entered one...
Audi’s Airport Drive Simulation Takes Travelers To Vail
Travelers and ski buffs passing through Denver International Airport earlier this year couldn’t miss Audi’s Dome of Quattro installation, a set-up that involved two giant geodesic domes, an Audi S3 and a 360-degree virtual drive simulation to Vail. The 16-week experience, which took place in the airport’s central Great Hall, showcased the brand’s ski heritage,...