B-to-C Events
Johnsonville Targets Commuters With Guerrilla Sampling
Earlier this year, commuters on Atlanta’s MARTA rail system got to try some Johnsonville sausage links on their way to and from work, and Johnsonville got to try out a guerrilla sampling campaign. The four-week pilot program, which was called Next Stop: Johnsonville and began mid-January, marked a departure from its traditional sampling vehicle, the...
AT&T’s Tips On Crafting a Killer Hackathon
Hackathons are largely a tech community phenomenon where brands put their latest products in the hands of coders and developers and then ask them to collaborate and compete to create the next killer app. But brands of all kinds are starting to find that it’s not only exciting to put your company’s biggest users on...
American Express PIVOT Leverages Interactive Digital Video
Fans at NBA House in New York City over NBA All-Star Weekend got to experience American Express PIVOT, an interactive digital video experience that highlighted key players’ signature moves and their personal stories on the road to success. PIVOT is the latest example of the financial giant’s strategy of incorporating digital technology into music, golf...
Special Report: The 2014 Experience Design Awards
Hundreds of shops, agencies and brands from around the world submitted their best work across a dozen categories last fall, but only the 36 programs you’re about to see earned top honors.