B-to-C Events
Hot Sponsorship Platforms: Food, Fitness and Fantasy
In our last installment of hot properties and sponsorship opportunities, we took you inside three offbeat events that have impressive and highly desirable followings: the Internet Cat Video Festival, the food-truck-friendly Vendy Awards, and Coney Island’s infamous Mermaid Parade. This time around, we’ve collected three more event platforms that run the gamut of passion points....
Inside Chobani’s Yogurt-Inspired Sundance Experiences
Yogurt cups, innovative yogurt creations and a digital campaign rounded out Chobani’s Sundance experiences, designed to drive trial and awareness of its products among the festival’s hip audience of film lovers and influencers. At the heart of the brand’s efforts at the festival, which took place in Park City, Utah, Jan. 22 to Feb. 1,...
Detroit Auto Show: Three Event Technology Highlights
Just as the cars on display at the North American International Auto Show have become more high-tech, with alternative fuel and safety features and futuristic mobility concepts, the exhibits themselves incorporated technology that engaged and educated auto show attendees as well. The NAIAS launched on Jan. 12 with a press preview at the Cobo Center...
Seven Tips For Shifting An Uber Partnership Into Drive
Call them the partner of the year and it might be an understatement. From Banana Republic and Bud Light to Doritos and dozens of others, Uber has become a valuable partner for amplifying event marketing campaigns. “They’re everybody’s darling at the moment,” says Bill Bergofin, svp-marketing at NBC Sports, which in August leveraged Uber to...