B-to-C Events
How Street Art Is Inspiring Events And Fostering Consumer Connections
The street art trend gained fame last year thanks to Banksy, the graffiti artist and provocateur whose spray-painted images and installations had Manhattanites taking selfies and tweeting about them for an entire month as they popped up mysteriously throughout New York City’s boroughs. Love it or hate it, the trend is one that marketers are...
Heineken Sparks Party Upgrades On Social Media
Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based campaign kicked off on Dec. 4 and invited Heineken fans to tweet to the brand handle @Heineken_US using the #SparkMyParty hashtag. Over the following two days, 12 winners...
ION Food Truck ‘Wraps’ Up The Holidays
ION Television executed a one-day Get Wrapped Up in the Holidays campaign at three locations in Manhattan on Dec. 2 to raise awareness among New Yorkers for this year’s slate of holiday movies. In keeping with the theme, the brand created a custom “Wrap” truck to spread holiday cheer by serving up gourmet wraps for breakfast,...
Cadillac Mixes Test Drives With Architecture
Cadillac in November wrapped a five-city program that gave luxury vehicle owners the chance to see architecturally renowned buildings and private residences in the newly redesigned 2015 Escalade. “Driven By Design,” hosted in partnership with Architectural Digest, engaged conquest consumer-guests (meaning, non-Cadillac drivers) with test drives. The program took place in Chicago in July, New York...