B-to-C Events
Lavazza Invites New Yorkers to Tweet for Coffee
To generate buzz about its entry into the K-cup market, Italian coffee maker Lavazza activated a series of social media-driven events across New York City fromNov. 27 to 29 that invited consumers to tweet #LavazzaDelivery for a surprise delivery. All over Manhattan, eight branded Fiat 500s (Fiat was a partner) delivered hot beverages to busy...
Nabisco’s Photo Booth Comes With A Big Surprise
Nabisco last month announced its title sponsorship of 5 Seconds of Summer’s 2015 concert tour with an interesting twist on the interactive photo booth. The four Aussie lads who were performing on Nov. 15 at The Forum in Los Angeles watched from a secret Nabisco camera backstage as their fans posed inside the booth, then...
Consumers Swap Out Light Bulbs On Cree’s Tour
Cree is an emerging brand in a space dominated by very old and very big brands—we’re talking light bulbs. While 80 percent of Cree’s overall business is commercial, this season the brand took a decidedly consumer-facing approach to reach its target with the Great American Bulb Swap Tour. Over three weekends, the brand distributed more...
Bud Light’s Social Media Lounge Connects Fans
To encourage trial and brand loyalty among millennials, Bud Light is sponsoring a Social Media Lounge at Washington Redskins’ FedEx Field. The lounge, which features an ultra high-definition multi-screen touch display Gaming Wall, two interactive “MorphingStations” and five Microsoft Surface Pro 3 tablets, opened on Sept. 14 and will be open two hours before each...