B-to-C Events
Jamba Juice Takes Sampling into the Workplace
Sampling traditionally takes place at fairs and festivals, train stations and busy street corners. But 13 Jamba Juice stores in Texas, in a bid to educate working consumers about its smoothies and its nearby store locations, from August through October took the sampling event to venues frequently considered off-limits when it comes to marketing—the workplace. “Sometimes...
Macy’s Magic Bus Drives College Shopping Parties
This fall, Macy’s Magic Bus is rolling into 15 college campuses nationwide to “whisk” students away to after-hours shopping parties at their local Macy’s stores. More than 3,500 students are expected to participate in the events, which include the Magic Bus transportation, shopping, special savings, snacks and activities. Members of Macy’s network of student ambassadors...
Infiniti Red Bull Racing Takes Over Austin
To kick-off of its sponsorship of the U.S. Grand Prix in Austin, Texas, Infiniti Red Bull Racing on Oct. 29 closed down Congress Avenue from 7th Street to the State Capitol to introduce consumers to the 560-horsepower Infiniti Q50 Eau Rouge prototype. Winners of a sweepstakes were brought to the starting line on event day to get...
This Air France Event Took a Surprising Turn
Air France on Oct. 24 whisked four lucky people from New York to Paris as part of its Air France Instant Takeoff event held that afternoon in New York City’s Flatiron Plaza—and in a surprise, unplanned move, “married” a third couple on the spot. The promotion was part of a strategy to raise awareness among...