B-to-C Events
Sennheiser Creates ‘Ear Love’ with Millennials
Sennheiser, the high-end German audio brand perhaps best known for its microphones and professional equipment, on Sept. 12 launched a 10-day campaign in New York City to drive awareness among millennials for its new Urbanite headphones. And what better way to do that than with a program that incorporates video sharing, a cool pop-up space...
Cole Haan Hosts An Inspiration Workshop
In a bid to attract new consumers and bring to life its History Begins Here ad campaign, 85-year-old fashion brand Cole Haan on Sept. 6 and 7 held a workshop designed to inspire and encourage people to begin their own personal histories. More than 2,000 people showed up for the two-day workshop, which took place at Wallplay,...
Five Tips For Activating in the Cannabis Space
With recreational cannabis legalized in Washington and Colorado, and many more likely to follow, the cannabis scene is starting to look a lot like the gold rush days of the post-Prohibition era. But how should brands proceed when a heavily regulated and potentially volatile product is at the center of the consumer experience? Rick Kiley...
How Cannabis Events Are Lighting Up the Industry
Ahhhhhhhhh, cannabis. Marijuana. Mary Jane. Reefer. The leafy green plant, once the stuff of stereotypical subcultures, is hitting the mainstream. States are decriminalizing it, recognizing it in medicine, and two have inked landmark decisions over it—despite it remaining a federally illegal drug. After legalizing cannabis for recreational use in January, Colorado began letting retailers sell...