B-to-C Events

The rate of success within a restaurants’ first year is around 35-40%. The investment of a brick and mortar is a high-risk venture that fails due to several factors, including food industry inexperience, lack of investment capital, location/real estate, poor staffing, mismanagement, and pricing structure. Food trucks have a greater success rate, as the initial investment is much lower than a brick and mortar, and starting small can allow you to control your brand and image, while gaining and retaining customers. APEX Specialty Vehicles reports an average success rate of our custom food trucks to be around 96-98% success in the first year.

State Farm created a physical manifestation of combined home and auto insurance coverage with the RoadHouse, a “tiny house” on an extended 15-foot Ford F350 Dually pickup truck that’s engaging tailgaters at NFL games this football season.

2017 is right around the corner, which means personal and professional goal-setting is in full swing. What steps have you taken to prepare for success in the new year with regards to your mobile marketing, mobile food, sampling or specialty vehicles? Are you launching a new product? Taste testing new options? Marketing differently? Expanding your reach? This post should provide some tips on ensuring food and sampling truck success in 2017 for the ambitious and relentless marketers! 

Yes, the gaming world has some favorite brands with an natural place in the eSports landscape. But our research shows that brands in a number of non-endemic categories can actually play very well in the space.

Pop-Up Stores come with as many challenges as they do benefits. Download our white paper for free to find out how to prevent the most common mistakes.