B-to-C Events

Taste of Home, the food and entertainment magazine and website, is back in New York City’s Madison Square Park through Dec. 18 with the third iteration of its holiday-themed Gingerbread Boulevard installation, but this year the emphasis is on interactivity and more consumer involvement than in seasons past. The publication expects up to 350,000 on-site […]

Move over, pop-ups. The CPG test kitchen is here for the long haul. To transform how consumers interpret their food and beverage offerings, a number of CPG companies are moving their products beyond grocery store shelves and into contemporary test kitchens. From soda to cereal, top food and beverage brands are bringing their personality and […]

You don’t need a deck of cards or a crystal ball to know that everyone attending  events from music festivals to trade are looking to have the best possible experiences and are willing that extra mile to meet, greet, and maximize every moment. In the conference and trade show arenas, people want to bring back every iota of information, possible opportunity and new connection to better their teams’ positions in the marketplace.

Event Marketer rounded the bases at Major League Baseball’s All-Star FanFest over the summer to get in on all the brand action taking place at the “largest interactive baseball theme park in the world.” From autograph signings with some of the biggest names in the game, to batting, pitching and base-stealing experiences, to in-depth clinics on a […]

Experiential marketing program data is usually captured during the event and is made up of two major metrics, quantitative and qualitative.