B-to-C Events
Skinnygirl Spices Up Retail With Banana Republic
Shoppers at 15 Banana Republic’s Girls Night Out events on Aug. 21 got to try on a little more than the latest fashions. They also tasted two of the newest varietals—a chardonnay and a cabernet sauvignon—from Skinnygirl Cocktails as part of a collaboration between the low-calorie line of wine and cocktails and the retailer. Skinnygirl...
All The Brand Action At ‘Pandora Presents’
For Pandora, throwing a party for its listeners is as much science as it is art. The data the online radio service collects about listeners’ favorite artists, the “stations” they create and the ZIP codes where they live gives the brand ammunition for producing highly targeted events—and for inviting targeted brand partners. It’s a strategy...
Inside Nike’s Neighborhood Tennis Event
Nike has introduced a new line of tennis gear and to get some momentum building behind it, the athletics giant hosted an exclusive event in New York City’s SoHo neighborhood, dubbed the Nike Court. The 95-hours-straight activation was promoted on social media to key tennis influencers and fans in the neighborhood, and featured exhibitions by...
Behind The Scenes: Coke’s World Cup Happiness Flag
It’s one thing to engage consumers in a campaign message. It’s another to weave them into the fabric of one, literally. For its global sponsorship of the 2014 FIFA World Cup, Coca-Cola harnessed the power of social media to create The Happiness Flag—a 3,015-square-meter digitally produced photomosaic flag made up, pixel by pixel, of fan-submitted...