B-to-C Events
Zappos Gets Weird with Bay to Breakers Title Sponsorship
Online shoe and apparel shop Zappos.com kicked off its multi-year title sponsorship of San Francisco’s famous Bay to Breakers footrace, May 15-17, with an array of unconventional engagements meant to highlight the quirky nature of both the brand and the race. In the two days leading up to the May 17 competition, consumers could participate...
Cover Story: Inside Citi’s Entertainment Sponsorship Platforms
It’s that moment you survey the crowd at a music festival from an exclusive vantage point. That moment your kid plays catch with a professional baseball player. That moment you surprise your sweetheart with the ultimate culinary date night (you rock star, you).
Three Strategies For Creating Concert Content
Marketers looking at concert event sponsorships to amplify brand messaging are looking in the right direction. A new study by event marketing technology company Tagkast has found that, among all event attendee types, concert attendees are most likely to share branded photos on social media and produce social endorsements for brand sponsors. Concert activations hold...
Feeling the Burn at SELF Magazine’s Up & Out Studio
It’s just before 10 a.m. and I’m already on a train bound for Manhattan. Rising before noon isn’t my ideal way to begin a Saturday but I’m optimistic (if not a bit terrified) about the Pure Barre class I’ll be taking as part of SELF Magazine’s inaugural Up & Out Studio event. For more than...