B-to-C Events

Virtual Reality is the event marketer’s shiny new toy—a cool way to immerse audiences in a brand message. But leveraged as an integral part of a strategic product launch, as Jaguar did when it introduced its electric I-PACE concept car at the LA Auto Show, VR can take the experience to a whole new level. […]

To create buzz and awareness surrounding the launch of ADT Canopy, Allison PR partnered with Moderne Communications to activate human statues at CES 2017. To amplify ADT Canopy’s new integration, the product was previewed at CES. The Amazon Echo, LG Canopy and the Samsung S3 Frontier watch are new features that can be linked to your home security. These features keep people safe when not at home or office by sending push notifications to these devices.

With so many brands executing live events these days, we frequently look to others in the industry for inspiration. But there are valuable lessons to be learned about creating memorable and engaging experiences from outsiders—if you know where to look. Case in point: Guerilla Science, an organization that creates live experiences that “entertain, inspire, challenge […]

We see a lot of different techniques used to collect field

The successful personalization of events through Event Mobile Apps is reliant on one factor; adoption from all sides of the event equation. How do you transform downloading your event mobile app from a maybe to a must for attendees? The answer is value.