B-to-C Events

Our coverage of CES 2017 continues with more trend spotting and highlights from booths on the show floor. What we’re seeing a lot of: translucent screens with moving graphics that keep the overall flow of the footprints open, large-scale video displays, bright color, natural features (grasses and woods) and analog elements to balance the sleek […]

It’s that time of year… the experiential marketing industry’s annual pulse check—the 50th International CES in Las Vegas, taking place this week Jan. 5-8. EM is on the ground working the halls and venues to uncover the best exhibit builds and brand experiences. It’s no easy task summing up one full day at the show, […]

Every Olympics seems to have its fair share of controversy and this summer’s Games in Rio was no different. From the country’s political climate and its economic woes, to the pollution and the Zika virus, for some fans, athletes and sponsors, it was reason enough to stay home, pass on participating and scale back. Others, […]

In an age of virtual reality and other high-tech interactive engagements, one brand is forging a consumer connection centered on scenic trail loops in the great outdoors, camping and toasting s’mores around an evening firepit.

As storytelling continues to serve as a critical component of most event marketing strategies, social media is helping to guide the digital conversation.