B-to-C Events

2017 is right around the corner, which means personal and professional goal-setting is in full swing. What steps have you taken to prepare for success in the new year with regards to your mobile marketing, mobile food, sampling or specialty vehicles? Are you launching a new product? Taste testing new options? Marketing differently? Expanding your reach? This post should provide some tips on ensuring food and sampling truck success in 2017 for the ambitious and relentless marketers! 

Yes, the gaming world has some favorite brands with an natural place in the eSports landscape. But our research shows that brands in a number of non-endemic categories can actually play very well in the space.

Pop-Up Stores come with as many challenges as they do benefits. Download our white paper for free to find out how to prevent the most common mistakes.

Toyota, a 16-year partner of the Environmental Media Awards at Warner Bros. Studios in Burbank, CA, this year transformed a gas station across the street from the event into a green space where it displayed its eco-friendly vehicles and offered guests green-themed sensory experiences, including a shareable photo opportunity and personalized wheatgrass shot glasses. The […]

One of our key objectives in marketing analytics is to show the campaign reach. "Reach" can be defined by how often the target consumer is reached at experiential events. This metric helps ensure the field team is interacting with the right customer. A good example of this is if your brand is geared for millennial males, you want to make sure you’re not activating at events that attract older women.