B-to-C Events

  • Mozilla’s The Glass Room Pop-Up Sheds Light on Data Security
    B-to-C Events

    Mozilla’s The Glass Room Pop-Up Sheds Light on Data Security

    What better day than Cyber Monday to launch an exhibition on personal data and to get people thinking about their digital privacy? That was the thinking behind The Glass Room, a four-week pop-up filled with artwork and interactive experiences presented by Mozilla, the makers of the Firefox web browser, and curated by Berlin-based non-profit Tactical […]

  • Partner Content

    5 Reasons Why You Need to Demo

    Brand Marketing is about lasting impressions. If you want to increase brand awareness and sales, you need to be doing in-store product demonstrations. Here is why.

  • CES 2017: Scenes from the Show Floor in Las Vegas
    B-to-C Events

    CES 2017: Scenes from the Show Floor in Las Vegas

    What happened in Vegas shouldn’t stay in Vegas so come along with EM on a video tour of the booth engagements, design features and other action that caught our attention at CES 2017, Jan. 5-8 in Las Vegas. Of course, this is only the beginning. Be sure to read our daily reports, part one and […]

  • Experiential In... Baltimore
    B-to-C Events

    Experiential In… Baltimore

    With Baltimore native Sandra O’Loughlin at the helm, this month we sail into some of the hidden delights of Charm City.

  • How Intel Extreme Masters Continues to Drive the Evolution of the Esport Tournament
    B-to-C Events

    How Intel Extreme Masters is Driving the Growth of Esport Tournaments

    It’s eerily quiet in the halls of Oracle Arena in Oakland, CA, when I arrive Nov. 20 for Intel Extreme Masters, or IEM—the longest running esports tournament in the world. Two groups of middle school-aged boys pass each other in the hall and offer an update: “Nine to two already? Holy shit.” I veer into […]