B-to-C Events

When you’re planning a traditional meeting or event, consider adding an immersive, experiential component to enhance the audience experience and deepen engagement. This additional layer is what we call, “Immersion.” An Immersion area is a dedicated space that allows your audience to engage deeper with your brand or message through sensory experiences.

A 1960s-inspired travel agency pop-up and gate-side fashion show helped JetBlue celebrate its inaugural flight from New York City to Palm Springs for the season. The events, which took place Nov. 11-12, were inspired by the brand’s custom RetroJet put in service for the seasonal flights to the warm California oasis. It also paid homage […]

Popular Mechanics, a longtime favorite among makers and DIYers, is getting a makeover of its own. The Hearst publication is gearing up for its 115th anniversary next year, and to get the word out it sponsored The Lodge, a pop-up event that brought its pages to life for more than 500 attendees with hands-on activations, […]

When deciding on what type of platform is best for your needs, allow the APEX team to help understand the differences in marketing trucks and trailers. Both trailers and trucks have advantages and disadvantages specific to each buyer. A large aspect of the truck is having an all-in-one mobile marketing truck that is easily movable and contained within the vehicle. The advantages of a trailer can be seen in that same statement, as being able to use a variety of vehicles to tow a trailer and bring it to many other venues.

Psychographics is the classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.