B-to-C Events
Milo’s Kitchen Targets Doggies With Treat Truck
There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and drive trial of its all-natural, Made in the U.S.A. home-style dog treats, Milo’s Kitchen is traveling to dog-friendly events...
VIDEO: Inside A VIP Alaska Airlines Customer Event
More than 1,200 VIP customers on June 6 attended this Alaska Airlines event headlined by Super Bowl winner and “Chief Football Officer” Russell Wilson in a Seattle airport hangar. Guests got to walk the red carpet, enjoy fine wine and appetizers and participate in a 1,200-person huddle led by Wilson. The airliner and attendees donated...
Social Media Lessons From Sperry Top-Sider
The results are in, along with some valuable social media lessons, from Sperry Top-Sider’s second Vacationland College Tour. The tour, which ran from March 27 to April 8, made day-long stops at four southeastern colleges, bringing with it a Social Bar, The Barnacle social- and prize-hub, contests, meet-and-greets, a photo booth, prize wheel and lawn...
Tech Strategy: American Express Swings Into RFID
American Express took its Championship Experience at this year’s US Open in Pinehurst, NC, into the digital age with the MyOpen Pass RFID Experience, its first foray into incorporating RFID technology into its activations. American Express is looking to expand RFID into other events, including its US Open Tennis, and perhaps music, activations. Incorporating RFID...