B-to-C Events
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Partner ContentTaking Audiences on Emotional Journeys
How feeling, strategy and artistry can elevate events and experiences. “The Journey
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B-to-C EventsBold Branding Gives an Eight O’Clock Coffee Sampling Tour ‘Intention’
To drive trial of its new Infusions line—coffee infused with ingredients to help you stay “alert” or “relax”—Eight O’Clock Coffee has launched an eight-week, 10-market sampling tour featuring a brightly-colored coffee truck.
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Partner ContentTips for Utilizing Technology in Mobile Marketing Vehicles
What leaves that lasting impression when visitors engage in your mobile marketing vehicle? The ability to incorporate levels of engagement, from vehicle graphics and brand ambassadors to data collection tools to virtual reality integrations.
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Partner ContentMcDonald’s Educational Workshop Poster Program
This past fall, Moderne Communications, in partnership with Admerasia, created awareness and drove action through poster media for the McDonald’s Educational Workshops that shared information with Asian high school students (in-coming college students) and their families about education and their future success.
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Partner ContentSix Reasons You Need Event Content Strategy
In an increasingly competitive environment, brand marketers are investing more in their event content with the aim of attracting attendees and creating powerful engagement around their key messages. To help you understand just that, we’ve put together this e-book outlining six steps (and their associated benefits) to implement a content strategy for your events.