B-to-C Events
American Express Woos Golfers At The U.S. Open
American Express’s activations at this year’s U.S. Open in Pinehurst, N.C., offered attendees new customized experiences built on the brand’s service platform. Following are three standouts among the offerings at its American Express Championship Experience: 1. Professional-grade swing analysis American Express has offered swing analysis in the past, but the TrackMan system at this year’s...
Olympics 2016: What The Delays In Rio Mean For Sponsors
As early as September 2013, concerns began surfacing about the 2016 Summer Olympic Games in Rio de Janeiro. It had been reported, following an inspection by the International Olympic Committee, that organizers had only spent a fraction of the $746 million budgeted for the first two years of construction. This past March, the IOC returned...
Troubled Waters? How To Keep Your Big Sponsorship Program Afloat
Rio 2016 seems to be in trouble. For that matter, World Cup, in Brazil this year, is making FIFA apoplectic if the reports are to be believed. Missed deadlines, questionable working conditions (eight people are dead due to construction accidents already) and mounting budgetary overages are the only stories on the wire these days. In...
Miller Lite ‘Taps the Future’ With Competition
MillerCoors is celebrating its Miller Lite brand as the first-ever light beer. As part of that celebration, the brand has invited entrepreneurial teams from all over the country to pitch their businesses to expert entrepreneurs in order to win $200,000 in its second Miller Lite Tap the Future competition. Phase one began in February, with...