B-to-C Events

You don’t have to be an X Games contestant to find adrenaline-pumping, heart racing activities to sink your teeth into these days. Events built for thrill seekers continue to crop up as companies explore new ways to not only connect with more adventurous consumers, but leverage those experiences to boost brand awareness. From social influencers […]

It’s no secret that producing proprietary events and platforms takes a lot of time, energy and resources. You can’t farm out the work when your brand is running the show.

Sony on Oct. 24 launched two interactive escape games designed to generate buzz around two of its tv series, “The Blacklist” and “Timeless,” which are both produced by Sony Pictures Television and currently running on NBC. The games immerse players into the worlds of each show and at the same time incorporate Sony products into […]

Every September, the Toronto International Film Festival descends on Toronto, infusing the city with incredible movies, celebrity sightings and parties that rage until 4 a.m. GMR helped Vega—provider of clean, plant-based nutrition—flip the script on the TIFF party scene.

As a leading agency or brand, you are tasked with finding the most qualified and experienced builder for an upcoming food/sampling truck or specialty vehicle project. You probably begin scratching your head for the *right* questions to ask potential builders, so allow us to help you identify the 10 questions to ask your specialty builder. Each builder creates a different set of expectations and standards, so the below list will outline questions to consider when deciding on a food truck builder.