B-to-C Events

Toyota, a 16-year partner of the Environmental Media Awards at Warner Bros. Studios in Burbank, CA, this year transformed a gas station across the street from the event into a green space where it displayed its eco-friendly vehicles and offered guests green-themed sensory experiences, including a shareable photo opportunity and personalized wheatgrass shot glasses. The […]

Use your event app to tap into the underlying reasons behind why people attend events to turn their needs into musts.

One of our key objectives in marketing analytics is to show the campaign reach. "Reach" can be defined by how often the target consumer is reached at experiential events. This metric helps ensure the field team is interacting with the right customer. A good example of this is if your brand is geared for millennial males, you want to make sure you’re not activating at events that attract older women.

Taste of Home, the food and entertainment magazine and website, is back in New York City’s Madison Square Park through Dec. 18 with the third iteration of its holiday-themed Gingerbread Boulevard installation, but this year the emphasis is on interactivity and more consumer involvement than in seasons past. The publication expects up to 350,000 on-site […]

Move over, pop-ups. The CPG test kitchen is here for the long haul. To transform how consumers interpret their food and beverage offerings, a number of CPG companies are moving their products beyond grocery store shelves and into contemporary test kitchens. From soda to cereal, top food and beverage brands are bringing their personality and […]