B-to-C Events
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B-to-C EventsSeven Branded Moments That Caught Our Attention at MLB All-Star FanFest
Event Marketer rounded the bases at Major League Baseball’s All-Star FanFest over the summer to get in on all the brand action taking place at the “largest interactive baseball theme park in the world.” From autograph signings with some of the biggest names in the game, to batting, pitching and base-stealing experiences, to in-depth clinics on a […]
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Partner ContentQualitative Metrics You Should Collect from Field Staff
Experiential marketing program data is usually captured during the event and is made up of two major metrics, quantitative and qualitative.
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Partner ContentThe Purpose Behind Consumer Targeting in Event Marketing
Knowing your target consumer characteristics, and how to reach them, is vital in event marketing. Brands who do their homework come out on top.
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Partner ContentTaking Audiences on Emotional Journeys
How feeling, strategy and artistry can elevate events and experiences. “The Journey
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B-to-C EventsBold Branding Gives an Eight O’Clock Coffee Sampling Tour ‘Intention’
To drive trial of its new Infusions line—coffee infused with ingredients to help you stay “alert” or “relax”—Eight O’Clock Coffee has launched an eight-week, 10-market sampling tour featuring a brightly-colored coffee truck.