B-to-C Events
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Partner ContentQualitative Metrics You Should Collect from Field Staff
Experiential marketing program data is usually captured during the event and is made up of two major metrics, quantitative and qualitative.
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Partner ContentThe Purpose Behind Consumer Targeting in Event Marketing
Knowing your target consumer characteristics, and how to reach them, is vital in event marketing. Brands who do their homework come out on top.
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Partner ContentTaking Audiences on Emotional Journeys
How feeling, strategy and artistry can elevate events and experiences. “The Journey
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B-to-C EventsBold Branding Gives an Eight O’Clock Coffee Sampling Tour ‘Intention’
To drive trial of its new Infusions line—coffee infused with ingredients to help you stay “alert” or “relax”—Eight O’Clock Coffee has launched an eight-week, 10-market sampling tour featuring a brightly-colored coffee truck.
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Partner ContentTips for Utilizing Technology in Mobile Marketing Vehicles
What leaves that lasting impression when visitors engage in your mobile marketing vehicle? The ability to incorporate levels of engagement, from vehicle graphics and brand ambassadors to data collection tools to virtual reality integrations.