Archive
B-to-C Events
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Partner ContentThe Power of a Shared Experience: Q&A with Peter McGrath
Creating a culture of creativity and what makes a great brand experience
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Partner ContentFive Ways to Incorporate Tech at Your Next Event
Technology can add an extra layer to brand experiences
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Partner ContentHow Tech and Big Data Influence Experience Design
Big data is a valuable feedback tool for experience designers
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B-to-C EventsProprietary Event Strategies: CLIF Bar’s ‘Crazy’ Obstacle Course
CLIF Bar describes the CLIF Bar CykelScramble bicycle relay race as “four people, one bike, a half-mile crazy obstacle course and a festival,” and that pretty much sums it up. The proprietary CLIF Bar event (pronounced “seek-kel scramble”), took place on Sept. 24, for the second year in a row at Marin County Fairgrounds, 20 […]
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