B-to-C Events
Miller Lite ‘Taps the Future’ With Competition
MillerCoors is celebrating its Miller Lite brand as the first-ever light beer. As part of that celebration, the brand has invited entrepreneurial teams from all over the country to pitch their businesses to expert entrepreneurs in order to win $200,000 in its second Miller Lite Tap the Future competition. Phase one began in February, with...
GALLERY: Miller Lite Taps the Future
MillerCoors is celebrating its Miller Lite brand as the first-ever light beer. As part of that celebration, the brand has invited entrepreneurial teams from all over the country to pitch their businesses to expert entrepreneurs in order to win $200,000 in its second Miller Lite Tap the Future competition. EM was on the scene for...
Maille Mustard Puts An Artsy Spin On Sampling
Maille’s association with fine Dijon mustard stems back some 265 years. But despite its legacy in the condiment category, it hasn’t always been easy for consumers to pronounce the French brand’s name (pronounced “my”) and, as a result, remember it at the grocery store. To get consumers speaking the name and buzzing about its portfolio, the...
Greyhound Marks Centennial With A Mobile Museum
Much has changed in public transportation since Greyhound’s first coach bus roared to life 100 years ago. To mark the brand’s centennial and promote the modern amenities of its latest fleet, Greyhound is doing what it does best—hitting the road on a cross-country tour. The tour is split into a southern leg and a northern...