B-to-C Events
NASCAR: All the Dirt from the Daytona 500
Thirty-eight laps into the 56th annual Daytona 500 at Daytona International Speedway, it started to rain. The National Weather Service also issued a tornado warning for the area and the race was delayed. More than a hundred thousand took shelter under the aluminum stands, drinking beer and hoping for the race to continue. Everyone was...
Heineken Snapchats with Fans at Coachella
For its 13th year as official malt beverage sponsor of the Coachella Valley Music and Arts Festival, Heineken traded in its signature on-site domes for Heineken House, a hub where consumers experienced collaborations across music, food and art. In a “beer brand first,” Heineken leveraged Snapchat, the wildly popular social photo-sharing platform, to tease live...
How to Leverage the Guinness World Records
Miley Cyrus twerking onstage at the 2013 VMAs had nothing over FUSE, the cable network that last September had 350 people twerking simultaneously in New York City’s Herald Square to promote the launch of Big Freedia’s “Queen of Bounce” TV show. The event achieved 88 broadcast hits and made three New York dailies, including the...
Heineken House Experience at Coachella
Heineken traded in its signature domes for a hub called Heineken House at this year’s Coachella Valley Music and Arts Festival, where it served as official malt beverage sponsor. Coachella took place over two weekends, April 11-13 and 18-20, at the Empire Polo Club in Indio, CA. For the full story, click here. Photo courtesy:...