B-to-C Events
Grill Academy Tour: Weber Eyes Consumer Classes
After a successful inaugural year targeting retail associates in 2014, Weber has expanded the Weber Grill Academy Experience mobile tour—and this spring, the brand is evolving the strategy to include a consumer-focused leg in the schedule. The program, which launched in February, has expanded from two touring units to three units, splitting coverage across the...
Social Media Top Tip: How To Work With Bloggers
The “blogosphere” has grown up. Yes, bloggers are still self-publishers. It’s what distinguishes them from traditional media. But today’s top bloggers can wield enormous power and influence over purchase decisions. According to one study, 41 percent of consumers say that blogs are among the top three sources that influence their purchase decisions, beating out branded...
Flash Sampling: Dos Equis’ Twist On Cinco De Mayo
If you were bummed out that Cinco de Mayo fell on a Tuesday this year, you weren’t alone. So was Dos Equis, the Mexican beer brand, which got a jump on the celebration with Dos De Mayo, a campaign that not only offered a play on words but a two-pronged experiential approach that involved on-premise...
How To Stop Busy Consumers In Their Tracks
Kipling earlier this month brought its Make Happy campaign to New York City, distributing flowers, metro cards, sweet treats and Kipling-branded gifts to busy commuters passing through Herald Square. If its bright pink branded truck wasn’t enough to catch their attention, the friendly brand ambassadors who invited them to stop and share what makes them...