B-to-C Events
Social Media Top Tip: Recommendations
In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. Why do people buy? And what will make consumers think of your brand first when making a purchase? These are...
When it Pays to Make Them Pay
To the naked eye, it was just another exclusive New York City tasting event. Exquisite food. A who’s-who of trendsetting chefs. High-end goodie bags. There was even a price tag of $75 a ticket, and a limit to only 100 VIP guests. Yet despite all appearances, this wasn’t just another foodie event. It was a brand-sponsored...
Subaru Revamps its Winter Program
Subaru for nearly two decades has supported outdoor adventure culture, aligning itself with the winter sports category and meeting consumers on the mountain with hospitality-driven outreach. This year, Subaru is amplifying the experiential side, and giving this longstanding program a more cohesive look and feel. It even has a new name: Subaru WinterFest, a weekend-based...
Motorola’s Kandi Shop at HARD: Day of the Dead
Motorola has partnered with Live Nation to be the exclusive EDM handset across the concert promoter’s U.S. EDM festival portfolio in 2014. Check out scenes from HARD: Day of the Dead Festival in Los Angeles last fall. Or, read on here.