B-to-C Events
Social Media Lessons From Sperry Top-Sider
The results are in, along with some valuable social media lessons, from Sperry Top-Sider’s second Vacationland College Tour. The tour, which ran from March 27 to April 8, made day-long stops at four southeastern colleges, bringing with it a Social Bar, The Barnacle social- and prize-hub, contests, meet-and-greets, a photo booth, prize wheel and lawn...
Tech Strategy: American Express Swings Into RFID
American Express took its Championship Experience at this year’s US Open in Pinehurst, NC, into the digital age with the MyOpen Pass RFID Experience, its first foray into incorporating RFID technology into its activations. American Express is looking to expand RFID into other events, including its US Open Tennis, and perhaps music, activations. Incorporating RFID...
The oPhone Technology And Scents In Events
On June 18, Harvard Professor David Edwards and former student Rachel Field successfully sent “a sniff of a New York breakfast” across the Atlantic Ocean through technology their company developed to “harness the evocative power of smell.” Called the oPhone, the device is in a crowd-funding stage and is expected to go into production next...
American Express Woos Golfers At The U.S. Open
American Express’s activations at this year’s U.S. Open in Pinehurst, N.C., offered attendees new customized experiences built on the brand’s service platform. Following are three standouts among the offerings at its American Express Championship Experience: 1. Professional-grade swing analysis American Express has offered swing analysis in the past, but the TrackMan system at this year’s...