B-to-C Events
How To Stop Busy Consumers In Their Tracks
Kipling earlier this month brought its Make Happy campaign to New York City, distributing flowers, metro cards, sweet treats and Kipling-branded gifts to busy commuters passing through Herald Square. If its bright pink branded truck wasn’t enough to catch their attention, the friendly brand ambassadors who invited them to stop and share what makes them...
Special Report: The 2015 Ex Awards
It’s not your imagination: This industry is on a roll. Fact is, we started the Ex Awards 13 years ago to recognize what back then was just a handful of experiential programs that were showing others in this burgeoning industry how viable and valuable live events could be.
Grand Ex: Bud Light, Mosaic and the Best Campaign of the Year
Going to Town: Surprise and Delight, Social Currency and Content Collide at Whatever, USA It was, it is, it will be—one for the textbooks. A goal so ambitious it required the creation of an entirely new blueprint to reach an entirely new audience. A strategy so dependent on live experiences it forced the rest of...
Citi Goes Green And VIP At Earth Day Festival
Citi on April 18 rewarded members of its ThankYou rewards card program with a VIP experience at the inaugural Global Citizen 2015 Earth Day festival, held on the National Mall in Washington, D.C. The event included performances by artists such as No Doubt, Usher and Train, and speeches by dignitaries and corporate innovators. The mission...