B-to-C Events

Since its first conference in 2009, Web Summit has been a major tech event where nearly 30,000 attendees gather to discuss the latest news and trends in web and tech. Keep reading to find out what went at last week's 2016 conference.

HP’s sponsorship of the first-ever Panorama Festival on Randall’s Island Park in New York City this summer was an integrated product wonderland. Panorama was designed to link technology with creative industries like music and art.

Tsingtao, the No. 2 beer in China, has been imported by the U.S. since the ’70s, but until Pabst Brewing Co. secured exclusive U.S. distribution rights in the spring of 2015, the brand wasn’t on the radar for most American beer drinkers. Following the deal, Pabst has concentrated its efforts on bringing Tsingtao to the […]

Creating a culture of creativity and what makes a great brand experience

Technology can add an extra layer to brand experiences