B-to-C Events
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B-to-C EventsHansen’s Mural Project Brings Originality to the Streets of L.A.
Hansen’s Soda poured some sizzle into its Art of Originality ad campaign with Hansen’s House, where creative juices flowed as freely as the music, food and the brand’s all-natural beverages. Held on Aug. 12 at Mar Vista Art Department, a gathering space/gallery for Los Angeles’s creative community, the interactive experience offered guests a virtual reality […]
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Partner ContentHOW DO I MEASURE MY EXPERIENTIAL MARKETING CAMPAIGN?
Post-event surveys may be a good way to show the effectiveness of an experiential marketing campaign but are not the only approach that should be considered.
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B-to-C EventsWeeklong Engagements Fuel AT&T’s All-Star Game Sponsorship
Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score with soccer fans before, during and after the Major League Soccer (MLS) All-Star Game in San Jose, CA, on July 28. As an MLS partner and presenting sponsor of the All-Star Game, AT&T knew its presence had to be bold […]
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Partner ContentLosing Event Sponsors? Maybe It’s You!
7 changes you can make right now to enhance your sponsorship strategy.
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Partner ContentConference Rental Increase E Ink Nameplate Inventory to Match Demand!
The E Ink Wireless Nameplate uses breakthrough technology to bring the ultimate in high-tech attendee identification and flexibility to professional meetings and events. After launching it for rental in 2015, Conference Rental saw an increase in demand for the Nameplate by companies and organizations to keep up with the digital identification solution.