B-to-C Events
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Partner ContentThe Motet Custom Apparel + Marketing Collateral
Hailing from Colorado, the Motet is a world-class improvisational funk band that has dedicated more than a decade to the healing powers of funky dance music.
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B-to-C EventsHansen’s Mural Project Brings Originality to the Streets of L.A.
Hansen’s Soda poured some sizzle into its Art of Originality ad campaign with Hansen’s House, where creative juices flowed as freely as the music, food and the brand’s all-natural beverages. Held on Aug. 12 at Mar Vista Art Department, a gathering space/gallery for Los Angeles’s creative community, the interactive experience offered guests a virtual reality […]
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Partner ContentHOW DO I MEASURE MY EXPERIENTIAL MARKETING CAMPAIGN?
Post-event surveys may be a good way to show the effectiveness of an experiential marketing campaign but are not the only approach that should be considered.
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B-to-C EventsWeeklong Engagements Fuel AT&T’s All-Star Game Sponsorship
Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score with soccer fans before, during and after the Major League Soccer (MLS) All-Star Game in San Jose, CA, on July 28. As an MLS partner and presenting sponsor of the All-Star Game, AT&T knew its presence had to be bold […]
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Partner ContentLosing Event Sponsors? Maybe It’s You!
7 changes you can make right now to enhance your sponsorship strategy.