B-to-C Events

Today’s consumers have a changing emotional context and marketers need to understand those changes in order to create relevant and successful events. In this episode of EM All Access, we dive into storytelling, how to design an experience that unfolds … and making events socially responsible.

We measured an event marketing program for a spirits brand of over 3000 events in several markets. Reporting on a program this large was challenging.

Thanks to American Express’s immersive Pro Walk, fans at this year’s US Open got to do something they would never get to do any other way—walk like a pro onto center court at Arthur Ashe Stadium and experience all the emotion and gravitas that entails along the way. The activation was the centerpiece of the […]

kubik is pleased to announce the addition of Patrick McGrath

Gaining the data you need to improve your brand experience and prove your investment