B-to-C Events

The reality of our culture and marketplace today is that words are invented, re-interpreted, blacklisted, made taboo or spread like wildfire.

Opus Agency has added three senior-level members to its Account Management team, enhancing the agency’s ability to keep pace with its customers’ ongoing growth in the experiential marketing space.

For event marketers, it’s easy to recognize the value of executing live events. From earning customer loyalty to increasing ROI, the benefits of creating face-to-face experiences are vast. To get a more in-depth understanding of why live events have become such a crucial part of the marketing mix, we asked eight brand marketers to weigh […]

Since 2009, Harry Potter: The Exhibition has immersed more than 4 million fans into the world of J.K. Rowling’s books. The exhibition, which launched in Chicago and is currently on view at Palais 2 of the Brussels Expo in Belgium, will travel to The Netherlands next February. But besides revealing what’s inside Hogwarts School of […]

The extent to which the general public is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company’s name, but rather through visual signifiers like logos, slogans, and colors.