B-to-C Events

Millennials are often characterized as the generation of adventurers and experience seekers. But according to new survey data, Baby Boomers share these traits, too, and their preferences for travel may very well influence how event marketers build event experiences and develop engagement strategies targeted to them. Conducted by international luxury travel network Virtuoso, the survey […]

Because Millennials would rather spend money on experiences than on material purchases, they bring a lot of potential for driving attendance and profitability at live events. Learn how to plan your next event that draws in the Millennial audience.

The reality of our culture and marketplace today is that words are invented, re-interpreted, blacklisted, made taboo or spread like wildfire.

Opus Agency has added three senior-level members to its Account Management team, enhancing the agency’s ability to keep pace with its customers’ ongoing growth in the experiential marketing space.

For event marketers, it’s easy to recognize the value of executing live events. From earning customer loyalty to increasing ROI, the benefits of creating face-to-face experiences are vast. To get a more in-depth understanding of why live events have become such a crucial part of the marketing mix, we asked eight brand marketers to weigh […]