B-to-C Events

The E Ink Wireless Nameplate uses breakthrough technology to bring the ultimate in high-tech attendee identification and flexibility to professional meetings and events. After launching it for rental in 2015, Conference Rental saw an increase in demand for the Nameplate by companies and organizations to keep up with the digital identification solution.

Kelloggs’ veggie-based food brand MorningStar Farms this summer launched the Way to Veg experience, a summer sampling tour to tout its veggie burgers, Thai curry bowls and other healthy meal options. The food truck experience, which launched in May at the Mountain Film Festival in Telluride, CO, and ended in September at The Taste in […]

Cisco is all about connections, both digital and human, and that’s exactly what Casa Cisco, one of its primary sponsorship activations during the Summer Olympic Games in Rio, brought to life. Cisco spent more than 600 days in Brazil and worked on 54 projects related to its engagement there, providing its collaboration and networking technology […]

It was 73 and sunny the day we traded in our sunglasses for a baseball cap and a tour of the Major League Baseball All-Star FanFest at the San Diego Convention Center...

Your venue may be the most important factor in the success of your event. The right venue influences audience acquisition, brand image, attendee experience, virtually every logistical decision, and, of course, your team’s ability to execute a perfect event. Getting a handle on strategic and logistical objectives is no small feat—but neither is scouting a venue. How do you assess the feasibility of a site on a short timeline?