B-to-C Events
How the Weather Forecast Inspired Modell’s
How often as marketers do you wake up in the morning and think—let’s treat our consumers to something special today? It’s precisely what Modell’s Sporting Goods did on Feb. 12, when the 125-year-old retailer took to the streets of New York City during a snowstorm to hand out free hot chocolate and hand warmers. Modell’s...
Why Metrics Matter at Chrysler Group
Consumer test drives are among the most important consumer activations at Chrysler Group, says Michael Curmi, head of experiential marketing at Chrysler Group. “We’ve really amped up our effort to get consumers into our vehicles and educate them about the features and benefits and how they can fit into their lifestyle,” he says. But just...
TED’s New Approach: City 2.0
The idea that you can crowdsource the city of the future is a pretty compelling one. And the organizers of the popular TED conferences thought so, too. So much so that they awarded their 2012 TED Prize (a $1 million award given for “a creative and bold vision to spark global change”) not to an...
Progressive Revs Up Art Connection
Progressive Insurance, title sponsor of the Progressive International Motorcycle Shows, where the latest street bikes, dirt bikes, sport bikes, cruisers and more are unveiled, this year added live music from the School of Rock and other new experiences to its 12-city tour. The music, along with lessons from pinstripe fabricator artists on how to paint...