B-to-C Events
Lord & Taylor Brings Big Apple Flair to Boca
In a bid to connect with New York transplants living in South Florida and to celebrate the grand opening of its new location in Boca Raton’s Mizner Park, the retailer Lord & Taylor brought a taste of New York City to mall patrons there. An authentic Nuts4Nuts cart and a pretzel cart that served attendees...
Tough Mudder: How One Intrepid Editor Didn’t Die
I want to begin with a disclaimer. I am not in shape. At all. I don’t go to the gym, or run or work out. I also did not train for the event, despite knowing weeks ahead of time that I’d be doing it. So, I’m a moron. Because the event at hand was Tough...
SpringHill Suites Sweetens Airport Checkpoints
To raise brand awareness and create positive stress-reducing moments that are key to its brand positioning, SpringHill Suites by Marriott in October went where few brands have ventured before—the airport security checkpoint at Dallas Fort Worth and Charlotte Douglas International airports. Working with the airports, SpringHill Suites transformed the security checkpoints into stylish comfort zones...
The Best Brand Activations At Baltimore’s Artscape
The 90 degree heat didn’t deter the crowds at Artscape, one of Baltimore’s coolest outdoor events. More than 300,000 people strolled through Bolton Hill, home of the Maryland Institute College of Art and the beautiful Corpus Christi Church, for the city’s 32nd rendition of this lively arts celebration billed as America’s largest free arts festival...