B-to-C Events
Behind the Wheel of AT&T’s Driving Simulators
The driving simulator that fans experience before Dallas Cowboy home games this season as part of AT&T’s Every Drive Matters and It Can Wait campaigns is just one of a fleet of simulators that the telecommunications company deploys in its efforts to deter youth from texting and driving.
Rémy Martin Recreates the ‘Heart of Cognac’
Throughout the months of October and November, Rémy Martin is inviting select consumers into its inner sanctum to teach them about the brand’s fine liquors and help them develop a lifelong passion for its spirits. The Heart of Cognac tour began in Dallas and will visit Atlanta, Chicago, Detroit, Los Angeles, New York City and...
Hyundai Brings ‘Walking Dead’ to Comic Con
Fans of AMC’s “The Walking Dead” are undoubtedly familiar with that kiwi green Hyundai Tucson the characters in the series have used for travel, escape and supplies-gathering missions amid a zombie apocalypse. As part of an integrated partnership with AMC and the franchise, Hyundai during New York Comic Con, Oct. 11 to 13, put together...
Duck Tape Leverages Live Race Event for Social Content
Duck brand duct tape sponsored the second Race of Gentlemen, an invitation-only race series of pre-World War II cars and motorcycles held on the beach in Wildwood, NJ, Oct. 4 to 6. The low-cost, low-resource sponsorship tapped into the fans’ passion for the brand to generate thousands of photos, hours of video archival footage and...