B-to-C Events
Pepsi Brings Halftime Hype to Small Town U.S.A.
Pepsi on Jan. 4 surprised the 300 residents of Milligan, NE, a farming community located at the geographic halfway point of the U.S., with a concert by country singer Lee Brice. The concert, as part of Pepsi’s Get Hyped for Halftime campaign, is one of a series of events planned by the beverage brand to...
DTS Dials-Up Mobile Theme at CES
DTS returned to the Consumer Electronics Show this year with new experiences designed to make a bold statement about the Los Angeles-based audio technology company’s focus on mobile. The 20-year-old brand, which provides audio tech to more than a billion consumer electronics products worldwide, also increased its investment in pre-show marketing strategies, incorporating “DTS Xperience”...
McCormick Cooks Up a Global Campaign
Spice manufacturer McCormick has rolled out a yearlong global campaign that celebrates flavor and the company’s 125th anniversary. Called Flavor of Together, the program has enlisted 125 brand ambassadors, including chefs, food editors, bloggers and registered dietitians, to educate and engage consumers around the world about flavor and culinary trends. The program will launch in countries...
Coca-Cola and the Science of Happiness
Coca-Cola’s “Where Will Happiness Strike Next” stunts, filmed as original content for the brand’s digital channels, have been inspiring consumers—and marketers—since 2010, when the brand rewarded New York City college students with pizza and flowers and then pushed the candid reactions out to social media to build buzz. The latest film, “What if Everyday Were a...