B-to-C Events
Nokia Gets ‘Real’ with Holiday Shoppers
Surfing Santas catching waves, “extreme” carolers bestowing seasonal cheer on neighborhoods in the middle of the night, a canine Christmas—not all holidays consist of the nuclear family sipping eggnog as Bing Crosby croons in the background. And that was just the idea behind Nokia’s holiday season “Focus on What’s Real” digital campaign and corresponding experiential...
NatGeo Channel Showcases the Art of Illusion
To promote season two of its popular “Brain Games” series, National Geographic Channel on Jan. 9 activated an illusions gallery in New York City’s Grand Central Terminal that had busy commuters appearing to levitate, walk on ceilings, shrink in size and even lose their heads. The gallery also traveled to Los Angeles (Jan. 3 to...
College Inn Fans Trade ‘Likes’ for Soup
College Inn, maker of beef, chicken and vegetable broths, served up a little soup for the soul right before the Thanksgiving holiday, letting consumers visiting its Social Kitchen campaign microsite give strangers on the streets of New York City a bowl of soup in exchange for “Liking” the brand on Facebook. The truck stopped in...
How Diversity Drives Marketing Success for American Express
A pair of landmark Supreme Court decisions and a new wave of states enacting same-sex marriage have made 2013 a pivotal year for LGBT Americans fighting for equal rights. This influential demographic is stronger than ever, growing with recognition and support more than ever, and marketers are, more than ever, recognizing its potential. American Express...