B-to-C Events
Inside the America’s Cup Pop-Up Park Experience
Oracle Team USA may have made a historic comeback in the America’s Cup race this September, but it wasn’t the only impressive feat of engineering taking place in San Francisco Bay. Fans of the race could for the first time enjoy the event from America’s Cup Park, a fan festival located at Piers 27/29 along...
AORN’s Virtual Portal Drives Live Registration
For event organizers, the thought of going digital can be a scary one. What if attendees no longer come to the live event? Suppose they opt to stay home and log on in the comfort of their pjs? Could a virtual program be the death knell of the live portfolio?
How SXSW Crowdsources its Content with PanelPicker
Five years ago South by Southwest waded into the crowdsourcing pool, allowing its attendee community to submit and vote on conference session topics and speaker proposals. PanelPicker, as it is called, started relatively small, but it now forms the backbone of SXSW’s content development structure and is managed year-round. We’ll explore various crowdsourcing models, what’s...
NBC Rolls Mobile Experience to Sunday Night Football Games
The network that brings America one of its favorite Sunday night traditions is giving fans the chance to experience the game like never before. For each Sunday of the NFL season, NBC’s 38-foot Sunday Night Football coach is visiting games all over the country and inviting fans to come on board for a live game...