B-to-C Events
Why Match.com is Going Offline with Live Events
Venerable dating site Match.com has been making love connections among singles through a 100-percent online platform since 1995. But last June, the brand forged a new path in matchmaking with The Stir, a comprehensive live event program that, to date, has attracted 225,000 attendees.
Merrell Meets Athletes in the Mud
Merrell, the outdoor footwear and apparel brand, as part of its title sponsorship of the Merrell Down & Dirty Mud Run & Obstacle Series, is activating an event footprint on each stop of the series that engages attendees and informs them about the Merrell brand, particularly its new M-Connect product.
Five Tips for Activating a Luxury Event, Kia-Style
Kia, the auto brand best known for its affordable cars, earlier this year launched a series of “dine and drives” to raise awareness for the 2014 Cadenza, its entrée into the luxury car market. The eight-city tour dubbed The Cadenza Experience, took place at high-end restaurants and offered four-course meals prepared by a celebrity chef,...
Disney Craze ‘Doc McStuffins’ Treats Kids to Mobile Clinic
(Photo: DISNEY JUNIOR/Lorenzo Bevilaqua) To gets kids rip-roaring with excitement for the season two premiere of its hit animated TV series “Doc McStuffins,” Disney Junior launched Doc’s Mobile Clinic, a multi-city interactive tour, which kicked off in Boston on Aug. 18 and wrapped Sept. 28 in Phoenix.