B-to-C Events
New Yorkers Get ‘Marooned’ On Malibu Island
Malibu Rum on Nov. 16 awarded 1,000 fans a private concert by Maroon 5 that took place at New York City’s Roseland Ballroom. Guests sampled Malibu cocktails, received branded premiums, took snapshots at a branded GIF booth and listened to dj Tommy Virtue before Maroon 5 took the stage. The New Yorkers won tickets to...
How Kia Accessed A World Stage With A Hashtag
Tapping the viral power of YouTube, Kia aligned with the platform’s first-ever YouTube Music Awards, hosting a pre-party on Nov. 2 featuring music and entertainment streamed live from SIR Stage37 in New York City. The event engaged attendees on- and off-site through the use of event hashtags #SoulLive and #YTMA. The guest list of consumer...
NatGeo Prepares Fairgoers for Doomsday
To drive tune-in for the new season of “Doomsday Preppers,” National Geographic Channel spent 10 days at the State Fair of Texas in October with an obstacle course that showcased survival tactics viewers would see on the show (the fair officially ran Sept. 27 through Oct. 20). Now in its third season, the series follows...