B-to-C Events
Cole’s Takes Sampling From In-Store to Game Day
Cole’s Quality Foods is taking its traditional in-store sampling program out of retail and on the road to introduce four new product flavors to a more concentrated male market. The frozen bread brand’s Tasty Tailgate Tour is hitting 21 high-profile NCAA and NASCAR venues over the next five months. The tour kicked off at the...
All and Snuggle Activate at Little League World Series
Kicking off a multi-year partnership as official laundry products sponsor of Little League Baseball and Softball, Sun Products’ All detergent and Snuggle fabric softener brands activated a game experience and special promotions at this year’s Little League World Series held in Williamsport, PA, Aug. 15 to 25.
PNC Bank Tests All Digital Pop-Up Concept
PNC Bank is testing a pop-up branch in Atlanta’s busy Atlantic Station that is open seven days a week through mid-November. The all-digital temporary branch, which launched Aug. 1, is the latest step in a strategy to raise brand awareness and bring the bank to consumers.
Inside Keebler’s Tiny Door Project
Keebler Creates a Mighty and Tiny Phenomenon