B-to-C Events
Ben & Jerry’s Sampling Tour Takes a Hyper-Local Turn
Ben & Jerry’s is on the road again, but this year the brand’s sampling tour has a new component—a campaign called City Churn. Fans are encouraged to vote on Twitter for a limited-batch flavor that will be made from locally sourced ingredients in 11 tour markets located on the East and West coasts. Unveiling pop-up...
Goose Island Nestles into Music Festival Sponsorship
In year one of a three-year partnership as the exclusive beer provider at Chicago’s Pitchfork Music Festival, craft brewer Goose Island served up exclusive beers and a fun environment for tasting them. The festival, which took place July 19 to 21 in Union Park, attracts fans of up-and-coming musicians and headliners such as Bjork and...
Blue Moon Agave Nectar Launches at Street Fair
MillerCoors’ new summer style Blue Moon Agave Nectar hit the public for the first time in Sacramento, CA, at the GOOD: street food + design market July 7. The brand built buzz with a custom Agave Nectar mural created by local artists at the site of the popular market, which is set up to emphasize...
EM@MLB FanFest, Part II: Under Armour, Chevy and More
There’s no better way to win the hearts of wannabe professional baseball players than to create the experience of the best kind of field action there is— pitching, stealing bases and catching fly balls. At this year’s MLB FanFest, Under Armour offered just that, and the opportunity to share all the fun with friends.