B-to-C Events

Every year, our Women in Events special report offers insights from some of the best and brightest females in the industry. In our roundtable discussions with this year’s crop of leading ladies, we heard about mutual concerns like balancing home and work life and breaking the glass ceiling—but we also got a little more personal. […]

Since 1995, Ska Brewing Company has been committed to their craft, showcased by over a dozen award-winning beers, a mysterious comic-driven narrative that personifies their core styes, and (of course) an unwavering love for ska music.

Thinking of stepping up to the baseball sponsorship plate in 2017? Your first step is to identify the right fit. Major league or minor? National scale or grassroots targeting? League or team? GMR's Todd Fischer and Dan Hall talk through the options for brands considering baseball partnerships next season and beyond. 

To amplify the reach of its Rio on the Hudson activation, which took place August 5-11 on Pier 26 in New York City (read more about the full program here), Citi created a robust social media strategy. Citi’s #StandForProgress program, unique and shareable photo opportunities and a Snapchat filter all fostered authentic dialogue that extended […]

Reach and Impact should be brought together and modeled against the spend to identify the Value of the program which takes the form of an event ROI.