B-to-C Events
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Partner ContentThe Best of Rio 2016 Olympics Marketing
The buzz you’ve heard about the 2016 Olympics was probably about Zika virus, Gisele’s post-retirement modeling appearance, or #PhelpsFace, but you might have missed the 40-foot sculpture in London or the swanky pop-up club in Rio. Keep reading to check out our favorite marketing stunts for this year’s Olympics.
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B-to-C EventsLEGO Inspires Fans with its Ninjago Challenge Course
Activating a physical experience surrounding its wildly successful Ninjago franchise, LEGO this summer is giving kids across the U.S. the chance to compete in Quest2Ninjago, an “American Ninja Warrior”-inspired challenge course. The program, which kicked off in Austin on June 10 at Browning Hangar, is traveling to seven markets to reward fans and help build […]
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Partner ContentNorth Mississippi All Stars Custom Apparel
North Mississippi All Stars are an American southern rock/blues from Hernando, Mississippi.
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B-to-C EventsBose Treats Music Fans to Pop-up Activations at Bonnaroo
Bose made its debut at the Bonnaroo Music and Arts Festival in June with a series of surprise and delight engagements that brought the event’s passionate music fans closer to their favorite artists. To promote its QC35 wireless headphones and SoundLink Mini mobile Bluetooth speakers, the brand activated a variety of pop-up activations that aimed […]
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B-to-C EventsTarget Debuts New Clothing Line with a Pop-up Playground
To celebrate the launch of Cat & Jack, its new clothing line for kids and babies, Target from July 23-24 transformed a vacant lot at Pier 6 in Brooklyn Bridge Park into a family-friendly pop-up playground. The event kicked off July 21 with an evening fashion show. But instead of a runway, the kid models—some […]