B-to-C Events

Reach and Impact should be brought together and modeled against the spend to identify the Value of the program which takes the form of an event ROI.

We all know how it feels to hit the mid-afternoon slump—that moment you’d practically give up a limb to get just a few minutes of shut-eye to help you power through the rest of your day. With that in mind, mattress startup Casper is making dreams come true with its 15-city mobile Nap Tour. Armed […]

We spent all last week wishing we were in Cologne, Germany.

DOUBLE A EVENTS has been honored by Inc. Magazine as #264 on the 2016 Inc. 5000 with three-year sales growth of 1,502%. The Inc. 5000 is the most prestigious ranking of the nation's fastest-growing private companies. Companies within the Inc. 500 are featured in the September print edition of Inc. Magazine, available on newsstands from August 23. Double A Events was founded by Amber Allen in 2013 and is headquartered in Austin with teams in Santa Monica, San Francisco, and London.

RELOAD STUDIOS and DOUBLE A EVENTS announced that they will be broadcasting an early look at Reload Studios’ upcoming multiplayer shooter game for virtual reality (VR), WORLD WAR TOONS, from the Pax West show in Seattle, Washington, from September 2 through 5. World War Toons is a first person shooter (FPS) designed for VR. The four-day broadcast will be an opportunity for fans and newcomers to experience hosted game play and contribute their feedback to the open development of the VR game, including controls, movement, and the Free 2 Play model, within the tournament style popular in e-sports competitions.