B-to-C Events
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Partner ContentA Snapshot of the Events Landscape in China
Audiences expect the latest and greatest at events—in China and around the world
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Partner ContentHow to Create Memorable Content for Attendees
Tips for delivering the right content at events
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Partner Content:60 of Rio in Review [VIDEO]
With Rio nearly at a close and global attention shifting forward to PyeongChang and Tokyo, what should brands and sponsors be thinking about? GMR's Jamie Corr, VP - Olympic Consulting, weighs in on Rio takeaways and the benefits of aligning with the IOC's Agenda 2020.
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B-to-C EventsSquare Enix Touts its Top Titles with Physical Contests
Video game developer Square Enix returned to Comic-Con International July 22-23 with an interactive footprint that served as an “adult Disneyland” for consumers in the San Diego area. The brand took over a full-sized parking lot in the city’s Gaslamp District from noon to 10 p.m. each day, offering convention attendees and passersby physical challenges […]
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B-to-C EventsCars Meet Culture at New York City’s Cadillac House
Cadillac’s new digs in New York City’s SoHo neighborhood are more than global headquarters for the former Detroit-based automaker. The trendy Hudson Street address is also the site for Cadillac House, a brand experience located on the ground floor of the building designed to connect with younger consumers through fashion, art and culture without the […]