B-to-C Events
Five Tips For Nailing the Black Tie Event
LG Electronics USA in September hosted the Art of the Pixel Gala, the kind of event most of us get to experience maybe once a year—which is just the level of expectation the brand wanted to set. The gala launched a new LG TV and it brought together celebrities, press, executives, clients and student-finalists from...
Peptocoptor Saves the Day for Six Flags Guests
Six Flags amusement parks host Halloween Fright Fest events every year at select parks, but this year, attendees at four of the parks will find relief for their queasy stomachs thanks to Pepto-Bismol’s Peptocoptor, a miniature cargo drone that drops product samples on needy consumers. The signature pink chopper began dropping samples at its first...
Pop-Ups: Three Ways Eight O’Clock Coffee and Warner Bros. Brewed Engagement
Eight O’Clock Coffee and Warner Bros. Television Group from Sept. 17 to Oct. 18 recreated the fictional coffee shop Central Perk from the hit series “Friends,” a pop-up in the SoHo neighborhood of Manhattan in celebration of the show’s 20th anniversary. Consumers could stop in, pick up a free cup of coffee and be immersed in...
TD Bank Plants Pop-Up Galleries Across NYC
To show its commitment to the environment, TD Bank in October created pop-up art galleries at three New York City landmarks and turned the majority of its storefronts across the city into mini art galleries featuring tree-themed artwork. The bank commissioned 10 New York City-affiliated artists to create the paintings, photographs and a sculpture for...