B-to-C Events

Why a Vegas Hotel is Targeting the Friendly Skies

Luxury hotelier The Cosmopolitan of Las Vegas, in a bid to rise above the cluttered Las Vegas marketing landscape, literally is taking to the friendly skies of United Airlines to reach potential customers for its restaurants, casino and other experiences. “We wanted to have a meaningful conversation with our customers,” Angela Wise, vp-marketing at The...

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Mondelēz Helps Soccer Fans ‘Pass the Love’

With the FIFA World Cup this summer in Brazil, the women’s World Cup next summer in Canada and the Summer Olympic Games in 2016 featuring, among other sports, soccer, it’s an exciting time to be a soccer fan. To get in on the game, Mondelēz International and its Ritz, Trident, Sour Patch Kids and Honey...

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Special Report: The 2014 Ex Awards

t’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a piece.

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Grand Ex Award: How Target Became the Big Brand on Campus

Bullseye University Live: This Year’s Grand Ex Award Winner   Over the last few years, no retailer has embraced experiential marketing like Target. The company has wired live experiences throughout the entire marketing mix, threading engagement into everything it does. From sponsorships and grassroots marketing to guerrilla efforts and beyond, the programs are simultaneously national...

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