B-to-C Events
EventTech 411: Mobile Device Strategies
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your calls for help and with this monthly series, EM’s...
Three Things to Consider After the Boston Marathon
When the waves of raw emotion passed following the bombings at the Boston Marathon in April, the uncomfortable, yet practical realities of it all set in for many across the event industry whose work, naturally, occurs in the public domain and at high-profile events. How will this impact future events or sponsorships? There haven’t been...
Lion Forge Comics Uses Experiential to Break Through
The comics industry is extremely top-heavy. Industry giants DC and Marvel dominate it, with a huge space between them and the next tier of publishers. Trying to launch a new brand in this space, without being a subsidiary of one of the giants, is pretty near impossible.
Just for Men Celebrates Hair, Grey Hair and All
Twenty-somethings get grey hairs, too. At least, that’s the message Just For Men wanted to spread by targeting a younger demographic as title sponsor of the Sept. 7 National Beard & Mustache Championship at the House of Blues in New Orleans. Hundreds of contestants with all kinds of beards, mustaches, goatees and muttonchops competed for...