B-to-C Events
How to Select the Right Brand Ambassador for the Job
Event staffers today come in every stripe and skill set and it’s up to you to pick the right one for the job. Do you need them to tweet, post and Instagram from the fair, festival or trade show floor? And if so, how big should their personal social networks be? Do they need to...
How Dasani Used an Eco-Conscious Sampling Tour to Connect—and Convert—College Kids
For the beverage category, a bottle of water is always more than just a bottle of water. It’s a promise of refreshment. A vessel filled with good health and hydration. Sometimes it’s a momentary escape to a mountain spring or an exotic island. Or a reflection of a lifestyle you live, or aspire to, in...
Verizon Dials Up SoCal Experience with Larger Fleet
Verizon has reinvented its mobile FiOS SoCal Experience this year with a larger fleet and a more locally relevant, integrated campaign that incorporates cause marketing and rewards creativity. And with early results showing a sales increase of 27 percent in areas where it has focused, the strategy seems to be working.
Samsung Reaches for the Stars at SXSW
The Samsung Galaxy Experience at South by Southwest last month was a hub of events, activities and rewards for Galaxy owners on-site and throughout Austin. Samsung placed tags called TecTiles at various locations that people with NFC-enabled Galaxy phones could tap for offers from local businesses, such as free cupcakes, brownies and pizza. Galaxy owners...