B-to-C Events

Yakima makes some of the finest cargo and gear racks on the market today.

What does a ball made of trash and twine have to do with building global brand awareness and affinity for a US-based car company? A few years ago a man saw a video of refugee children playing football with a ball made from trash and twine. And he realized that play brings people together. With that in mind, he invented an indestructible football that would allow more children to come together in play, and launched the One World Play Project. At the same moment, Chevrolet was seeking to translate its position as a leading US car manufacturer into that of a globally loved brand. Jack Morton brought the One World Play Project and Chevrolet together for a global philanthropic marketing effort focused on revealing the power of play to transform children’s lives. What began as a start-up effort to distribute an indestructible football to children in impoverished communities across the globe, attracted interest from dozens of NGOs involved in sport for peace and development. Suddenly a simple ball was drawing people together to play—and to tackle other serious community issues. Today, over 1.5 million balls have been donated by Chevrolet and distributed in over 90 countries, touching more than 45 million lives with the power of play. And people all around the world love Chevrolet.

Propel is promoting the reformulation of its flavored water product (now with more electrolytes) with fitness events offering its workout enthusiast target the opportunity to take part in some of the hottest exercise trends today. Called Propel Co:Labs, the pop-up studio program activated in Los Angeles April 29-30, and will open in New York City […]

More than 80 dirt-sport athletes, outdoor adventurers and social media influencers headed to the desert hills of Hualapai, AZ, for Hotel Tacoma, a three-day experience that gave a whole new meaning to the term “hotel."

With "Bring the Parks to You," Humana and GMR Marketing utilize virtual reality to bring seniors the experience of visiting US National Parks.