B-to-C Events
Cotton Struts Its Stuff on the Runway
Cotton Incorporated returned to Miami’s South Beach to highlight cotton as a versatile fashion option with the second iteration of its 24-Hour Runway Show. This year’s show, which featured a different outfit every minute from 8 p.m. March 1 to 8 p.m. March 2, involved more social media engagement than the previous one. A post-event...
Brands Turn to Hospitality to Target Shoppers
We’ve all been there—harried from holiday shopping or stressed out from standing in long lines outside a store or movie theater. Yes, we could use a hand, a drink, a little hospitality. This past November, three brands answered these “need states” with guerrilla tactics that touched consumers and touted their wares. The result was a...
Bayer Advanced Brings DuraZone Tour to NASCAR
Bayer Advanced is back on the road, activating at NASCAR fan zones in seven markets to spread awareness about its DuraZone weed and grass control products. The brand promoted the new line last year with a tour that traveled to home improvement stores across the country.