B-to-C Events
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B-to-C EventsMore Exclusive Insights: Women in Events
We recently brought you a sneak preview of one of our Women in Events roundtable discussions where some of the industry’s top female executives talked about issues surrounding credibility, the glass ceiling, the lack of female leaders in business and the need for women to recognize their value in the workplace. (Catch the entire special […]
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Partner ContentThe Top Three B2B Marketing Challenges and How You Can Overcome Them
B2B marketing has changed dramatically in the last 12 months. Now,
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Partner ContentHow Pokémon Took Over The World, Again
"Pokémon Go" became an overnight viral sensation, with more daily active
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Partner Content#GMRinRio
With 15 clients on the ground in Rio and more than 600 staff on site, we're excited to finally see months—years—of our team's hard work going live at the 2016 Summer Olympics.
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B-to-C EventsQ&A: American Express on Data Collection at the US Open
Data collection is a big deal at American Express, which in May received Event Marketer’s prestigious Grand Ex Award for its US Open Tennis sponsorship activation (and earned the distinction of being the only recipient, along with agency of record Momentum Worldwide, to win the Grand Ex twice). The company also is a champion when […]