B-to-C Events
belVita Taps Busy L.A. Consumers for Biscuits Sampling
In the early morning hours of April 15, Mondelēz International hit the streets of Los Angeles to promote its belVita breakfast biscuits, a sweet and crunchy morning snack product introduced in the U.S. market last year. The effort was led by brand ambassador, actress and comedian Jane Lynch who visited local hotspots to lift spirits...
Snyder’s of Hanover Celebrates National Pretzel Day
Snyder’s of Hanover, a more than 100-year-old pretzel brand, leveraged National Pretzel Day on April 26 by hosting a series of sampling activations at events nationwide designed to introduce large audiences to the array of flavors the crunchy snack has to offer. Snyder’s National Pretzel Day celebrations took place at the Penn Relays in Philadelphia...
L’Oreal’s Traveling Studio Offers Hair Analysis
L’Oreal Paris is traveling the country with a mobile luxury hair salon to raise awareness for its new Advanced Haircare line of products. Attendees receive hair washes with L’Oreal products, samples and personalized consultations with stylists trained in hair analysis.
adidas Gives Santiago Marathon Runners a ‘Boost’
adidas’s new Boost running shoe boasts special foam cushioning that is designed to better absorb and return energy to the wearer, resulting in more efficient strides. To illustrate this concept, the brand at the International Santiago Marathon in Chile on April 7 “harvested footsteps” (with kinetic energy-absorbing tiles) and used the stored energy to give...