B-to-C Events
Jamba Juice Leads ‘Twilight’ Workout
Thinking that the 1,500 campers living in a tent city awaiting the premiere of “Breaking Dawn – Part 2” would want to stretch a bit after sleeping on the asphalt surrounding Los Angeles’ Nokia Place, Jamba Juice, the specialty-smoothie retailer, on Nov. 9 gave them the opportunity to do just that. The film is the...
LG Builds Skiers an Experience Chalet
Last weekend, LG Electronics unveiled the LG Chalet in Beaver Creek, CO, to expose hardcore ski fans to its home electronics and appliances at the Birds of Prey World Cup Ski event. The brand invited the 20,000 attendees of the event to visit its high-tech home on the slopes and immerse themselves in the LG...
NatGeo Preps NASCAR for ‘Doomsday’
To capture new audiences as well as get current viewers excited for the launch of season two of its hit series “Doomsday Preppers,” the National Geographic Channel activated an end of days-themed bunker experience at NASCAR races in Phoenix on Nov. 11, and Miami on Nov. 18.
Bulla Satisfies Aussie Homesickness
There's nothing like the taste of home, and Bulla Creamy Classics, the ice cream line of the 102-year-old Australian brand Bulla Dairy Foods, is reminding Aussies of that this holiday season with its new campaign, Bring ‘Em Home. Central to the campaign is a contest where Aussie expats, backpackers and the like can enter to...