B-to-C Events
Krug Champagne Hosts Luxury Week
Luxury champagne brand Krug Champagne, a division of Moet Hennessey, activated its second annual Krug House pop-up experience in New York City on Oct. 7. The brand rolled out a week-long high-end tribute to all that is luxury with programming that included a private dinner kickoff to name the winner of the Krug Lifetime Achievement...
NASCAR Ties Students to Racing Science
As part of a strategy to grow its audience and engage with youth, NASCAR on November 16 brought 2,300 Dade County middle school students and teachers to Homestead Miami Speedway for a first-hand look at science, technology, engineering and math (a group of study topics collectively know as “STEM”)—all with a racing spin. The field...
Latest Air Force Tour Offers Simulator Experience
United States Air Force mobile tours have allowed people of all ages to learn about the service opportunities and high-tech world of its branch of the military. But its latest mobile tour, Rapid Strike, which launched Oct. 18, is allowing attendees to actually step into the shoes of service men and women and experience a...
Cheerwine Focuses on First Impressions
Cheerwine, a bubbly, wild cherry-flavored soft drink brand sold primarily in the South, and southern-based indie-rockers The Avett Brothers on Oct. 19 joined forces in a Legendary Giveback concert at the nTelos Wireless Pavilion in Charlottesville, VA. Net proceeds from the concert benefitted three organizations—Big Brothers Big Sisters, Operation Homefront and the University of Virginia...