B-to-C Events
Lexus Partners with Weinstein in ‘Amazing’ Film Series
Lexus tapped into the glamour and excitement of pre-Oscar Hollywood by hosting a party at the Directors’ Guild of America in Los Angeles on Feb. 21 where it previewed two short films it produced in collaboration with Harvey Weinstein and The Weinstein Company.
Nutrition Brand Maxitone Mixes Fitness with Shopping
Nutrition brand Maxitone, maker of protein shakes and bars for women, activated a temporary brand environment at the Westfield London shopping center atrium from Feb. 1 to 17 to support its Thank You Protein campaign.
Changes in Employment Laws May Affect Your Bottom Line
One of the biggest issues impacting the operational cost structure of the event marketing industry has nothing to do with marketing budgets. Nope. It’s not the fast-paced worlds of social media or technology, either. It’s not even the changing cost of gasoline or the high price of travel. The biggest threat to your event marketing...
How American Express Keeps its Event Portfolio Fresh
It is a piece of plastic with a string of numbers and an expiration date stamped across the bottom.