B-to-C Events

In the advertising world, technologists are co-leading creative teams and offering expertise as developers and “digital storytellers.” In events, technologists’ roles are running deeper. While they used to remain behind the scenes managing the network or the app, today they have a front-row seat, collecting and interpreting analytics, live wiring experiential touchpoints and inventing experiences, too. […]

Nielsen has released a new report “Asian Americans: Culturally Diverse and

Umpqua produces premium-quality and innovative fishing flies, tying materials, bags and accessories, and is the nation’s leading fly and feather merchant.

Lincoln, the official vehicle of the 2016 Tribeca Film Festival and a signature sponsor of the event, which took place April 13-24 in New York City, regaled the film community with its Black Label Lounge where attendees could shoot footage, score scenes, watch a virtual-reality film and just kick back and relax. The lounge also […]

In today’s fast-paced culture, consumers are so inundated with marketing messages that many become numb. The environment has made it increasingly difficult for brands to authentically engage their customers, prompting a more primal approach to experiential marketing. Rather than overwhelming consumers with more data, many companies are now offering multisensory customer experiences in an effort […]