B-to-C Events

Brand Activation is the art of driving consumers through brand interaction

Experiential Marketing is all about the experience. The face to face

Citi wants to be known for its “hero moments” that offer cardmembers the inside track to entertainment, sports and culinary experiences. Through an alliance with Taste of the Nation, a series of culinary events cooked up by the charity Share Our Strength, Citi is dishing out more than tasty tidbits and delicious drinks to its […]

Cut through the crowds with a simple offering. No, not half-priced

GMR "laid the groundwork for an entire industry" and hasn't stopped there, says Event Marketer.