B-to-C Events

With 82 percent of manufacturers reporting a shortage in skilled production workers, and more than 23 percent of current skilled professionals near retirement age, the state of Arkansas has been in a tight spot when it comes to the future of its workforce. Action needed to be taken to both spread awareness of the issue […]

With the sold-out CMA Music Festival taking place in June, in addition to Bonnaroo (in Manchester, TN, about an hour away), we decided to focus on Music City to uncover a few high notes worth hitting if you’re in town.

Due to our extensive experience with ComicCon staffing, our internal team has a firm grasp on potential problems that may arise. There are some very specific tools available to help agencies bypass specialty staffing issues BEFORE they arise.

The social media hub at the Wells Fargo Championship, a professional golf tournament on the PGA Tour held in early May in Charlotte, NC, this year generated 40,000 social engagements by fans and 310 million impressions throughout the week. It has been hailed by golf’s powers that be as a best practice for amplifying the […]

In the advertising world, technologists are co-leading creative teams and offering expertise as developers and “digital storytellers.” In events, technologists’ roles are running deeper. While they used to remain behind the scenes managing the network or the app, today they have a front-row seat, collecting and interpreting analytics, live wiring experiential touchpoints and inventing experiences, too. […]