B-to-C Events

Audi has been associated with LED technology since becoming the first brand to introduce LED daytime running lights on its vehicles in 2005. Eleven years later, the technology is still an important part of Audi’s fabric, prompting the brand’s sponsorship of Bold Notion: Art of Innovation, an LED-powered light and space exhibition created by artist […]

In April 2016, TV ONE - the digital cable and satellite television network partnered with Broadstreet to produce their 2016-2017 Upfront. They have been offering a mix of of lifestyle and entertainment oriented series, documentaries, movies and “Black news” for an African American adult audience since 2004. Their Upfront served as a showcase for their goals and themes which included defying expectations and proving to its audience that by being authentic, elevating voices, taking risks and putting the story first, “TV One is Black content done right.”

Organic Valley, the natural foods brand, for two days in April activated a pop-up coffee shop in New York City’s Nolita neighborhood to promote its Half & Half cream product. Writer and food stylist Sweet Paul hosted the event and Gerrit van Tol, an organic farmer from Washington state, talked about cows and organic farming. […]

We came, we saw, we conquered… Denver, baby. The Experiential Marketing Summit, which took place at the Colorado Convention Center May 4-6, attracted more than 1,400 attendees across the event marketing industry. There was networking, demos in the Solutions Center, cheers at the 2016 Ex Awards Gala, and a night of mayhem to let loose […]

Upscale fashion brand Splendid, a division of VF Contemporary, on May 17 launched a campaign in New York City to raise awareness of its soft t-shirts and other apparel while spreading a little kindness, too. Called Spread Softness, the effort seeks to create an emotional connection with consumers via guerrilla marketing tactics that encourage people […]