B-to-C Events

Lincoln, the official vehicle of the 2016 Tribeca Film Festival and a signature sponsor of the event, which took place April 13-24 in New York City, regaled the film community with its Black Label Lounge where attendees could shoot footage, score scenes, watch a virtual-reality film and just kick back and relax. The lounge also […]

In today’s fast-paced culture, consumers are so inundated with marketing messages that many become numb. The environment has made it increasingly difficult for brands to authentically engage their customers, prompting a more primal approach to experiential marketing. Rather than overwhelming consumers with more data, many companies are now offering multisensory customer experiences in an effort […]

Pepsi has been shaking up the beverage category over the last year, implementing a design-led, culture-centric approach to marketing and reimagining the way consumers experience its live events. In his keynote speech at the Experiential Marketing Summit in Denver (May 4-6), Pepsi’s vice president of consumer engagement Adam Harter detailed the brand’s transformation, offering insights […]

There is an emerging technology that is going to change the

HoloLens is finally here. Development kits have shipped and Cramer is